Email marketing has seen both up trends and down trends but at present it is an all time high! The businesses just want to generate leads and keep them engaged. You require to put in efforts as your leads need to be hot otherwise you are just wasting energy and resources.
It is an interesting phenomenon that live chat and email marketing, both business go hand -in-hand. Just understanding and exploiting the live chat potential can improve both the size and the quality of your email lists and will save your time, get you huge returns in the long run.
1. Focus on self-qualified leads
The target should be to focus on building an engaged audience for your platform. When your business wants more than subscribers than your live chat helps by encouraging interaction between the live chat representatives and the interested web visitors. There are chat triggers and proactive chat which can help you to target high-value leads which entirely depends on the interest and the browsing activity of your visitors and you can even persuade them into targeted email marketing campaigns if they show interest by acknowledging your automated messaging. This just resembles to a mini version of big automation campaigns which are directly available in your live chat program.
2. Implement Chat Surveys
With live chat you also conduct brief surveys which is another email marketing growth hack, but be cautious to keep the surveys as quick as possible, instead take the time to follow up manually. Custom surveys can be shown either after or before the chat and the results can then be reviewed. However make the email field visible and essential which will provide additional user data and a new email subscribers for your lists.
Depending on the response you can also send personal email asking them to know about the products and services. A positive response just means to add them to your email list. Mission accomplished!