Killer ways to diminish the customer acquisition cost for your business!

Reducing CAC for a business

Customer acquisition cost (CAC) refers to the cost associated with convincing a customer to buy a product/service. It includes the cost of the product and the cost incurred on research and marketing efforts as well. It holds a significant role in calculating the value of the customer to the company as well as the ROI of acquisition. It’s imperative that lower the cost, greater the success of the business. Here are some amazing tips to effectively reduce customer acquisition cost.

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Facebook lead generation: The best ways to make the most out of it

Facebook lead generation

Facebook is a great place to be individually or as a business! When you take your business online especially Facebook, you get vast opportunities to boost its success. When it comes to lead generation, Facebook has a treasure of options to garner the best quality leads. Here are the top ways to help you with the same:

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How to hire the right lead generation agency for your business?

Lead generation

There are times when a business’s marketing team is so much into some elements of the marketing campaign that the others are left out. Or there are instances when the team is about to launch a new product and needs more and more new leads. That’s the time when the team needs an assistance from a lead generation agency so as to drive more leads.

Since it takes the right agency to get the desired results. So, it’s imperative that a business chooses the right lead generation agency. Here are the best tips to accomplish the same:

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Knowledge base content mistakes that may drive your customers away!

Knowledge base

Customer centricity, customer empowerment, and self-service are some of the prominent terms in customer service nowadays. These terms are all made effective in the form of a single informative knowledge base using a number of tools available.

Tools like WordPress, Heroic KnowledgeBase, KnowAll etc. allow the businesses to put up the best kind of enlightening content for their customers. However, the tools won’t magically do everything that a knowledge base is supposed to do. Also, the tools can help put up great knowledge base content but there’s still a high probability of things going wrong.

Here’s a list of all the mistakes that a business may be making despite a rigid support from these highly efficacious knowledge base creation tools. Take a look at the most common knowledge base content mistakes so that you keep them at bay: Continue reading “Knowledge base content mistakes that may drive your customers away!”

All that your customers hate about your live chat support!

Live chat support

Gone are the days when live chat used to be an optional customer support channel. The times have changed now!

According to a research, live chat is something that 30% of customers look for, the very instant a query arises. The same research suggests that the percentage grows to an astonishing 62% in the case of mobile users! Also, since the entire world is turning mobile, so this figure is all set to boost to an unimaginable level thus pressurizing the businesses to work on their live chat support.

But, is it enough to have satisfied customers?

Are the customers happy with just a live chat service being provided by their favorite brand?

Well, the answer is a big NO!

Wondering why?

That’s because there are certain leaky points that when exist in a business’s online chat support may simply piss the customers off. Let’s have a look at them.

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Want to take your customer service performance to a higher level? Read on

Customer service performance

It won’t be wrong to say that customer service is one of the most crucial factors responsible for a business’s success. That’s the reason almost all companies try to improve their customer service performance by employing the best strategies. Also, a highly productive support team will be consistent at all times.

Here are the best strategies that the most successful businesses employ so as to maximize their performance in customer service:

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Omnichannel e-commerce: What makes it every business’s favorite?

Omnichannel e-commerce

The retail businesses around the globe have moved towards omnichannel e-commerce. The reason being- that’s how a retail business can become a great retail business today. Gone are the days when multichannel customer service used to be a fad. The latest way of making the most out of a business, gaining highly satisfied customers and enjoying the greatest business profits is omnichannel e-commerce!

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Live chat mistakes your customer support team should avoid in 2018

Live chat agents

An investment in a live chat software is the best decision a business can make. There is a number of benefits that it can enjoy once it has a 24/7 live chat assistance on its website. A business can achieve everything from increased conversions to customer satisfaction but there’s a condition.

Wondering what it is?

Well, the only condition is that the customer support team or the chat support team avoids the most common live chat mistakes. Here’s a list of the biggest mistakes that the chat support agents need to avoid in 2018:

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That’s how banking sector leverages the power of live chat today!

Live chat for banks

Today, live chat is much more than just a customer support tool for the companies around the globe. It is a way of getting all creative and decked up to take customer experience to an entirely new level.

In the banking sector, customers show an increasing preference for interacting with banks digitally. As a result, most of the banks have already invested great amounts of money in their online platforms. They further strive to find ways to enhance the customer experience. That’s where live chat service for banking steps in and here’s a list of all the benefits it offers to the banks leveraging it.

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The best ways to manage your remote customer service team

Remote customer service

Why a remote customer service team?

Well, there are a number of reasons:

i) Remote working has grown extremely popular

ii) Employees working remotely feel a sense of having a control over the environment they are working in and hence are more productive

iii) Working while enjoying results in a free mind that boosts the productivity further.

As far as the business is concerned, the reasons may vary from an absence of the office to having team members across time zones so as to respond faster to customers all over the world. Whatever the reason be, there are a number of ways to make the most out of your remote customer service. Read on to know the best ones.

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Marketing automation: Know how it benefits your small business

Marketing automation

So, you’ve got a small business with limited staff and resources. You wish to grow larger both popularity wise as well as profitwise, don’t you?

But you find it difficult to run complex marketing campaigns and manage your time efficiently, right?

Well, there’s a solution to all your problems and it’s called- marketing automation! Here’s how it helps your business get the most out of your marketing campaigns and eventually achieve your ultimate goal.

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That’s how you put up a successful customer loyalty program

Customer loyalty

It’s a no-brainer that acquiring new customers is far more costly than retaining the existing ones. And the best way to do that- a successful customer loyalty program!

As an online business, your objectives’ list may include boosted sales, happy customers, greater brand exposure, lowered marketing costs and so on. What if I say, all of this would be sorted once you pay attention to your customer loyalty program?

No, seriously! A bang on customer loyalty program can help achieve all these goals. All you need to do is, follow these clever hacks:

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Proactive chat: The best practices that’ll make your customers love you!

Proactive chat

Suppose you enter a showroom and you find this well-dressed, well-spoken salesman keen to tell you the ABCs of each and every product present there. He doesn’t even let you tell what you’re there for and literally slaps all the relevant and irrelevant information on your face! How would you feel?

Annoyed, right?

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