Do you know what’s the best way to stand out from the crowd? Ever wondered what works the best when trying to stay ahead of the competition?
Well! The answer lies in the following three words- ‘Beat your competition’!
Be it a business or education or customer service, the statement applies to all. The best way to be a clear winner- you have to beat all those competing with you.
When it comes to customer service, there’s a lot you can do to beat your competition. Read on to know.
Train your support team in empathy:
You’ve always been told to train your customer service reps or live chat agents appropriately. It’s no brainer that they need to know your business and your products well so as to provide an exceptional customer service. However, that’s not the only thing they need to be trained in. You further need to provide them with the tools to share a happy customer’s enthusiasm or reduce an infuriated one’s tension. In other words, your customer support reps need to be trained in empathy to provide a soul-satisfying customer experience.
Offer a number of contact options:
This is yet another powerful way of beating your competition in customer service. The more contact channels you offer to your customers, the more they tend to like your business. That’s because you are in a way ramping up the convenience level for them. Apart from an email address, you can offer a live chat service, a phone number, an in-depth knowledge base and social media customer service. The more customer-centric your approach, the more are your chances of beating your competition.
Beat your competition in price:
Offering the best quality at a price lower than what your competitors offer is one of the best ways to stand out from the crowd. Though it requires a lot of research the results are astonishing. Dig deep into the strategies of your competitors and figure out how much others are charging and set your rates accordingly. Make sure that you don’t end up selling your products at rates that are too cheap because that won’t help you either. Keep your product prices at a reasonable level and better than others.
Leverage referrals:
As a matter of fact, referrals are a powerful source of WOM marketing and a great way to get more customers. The best way to make the most out of referral, marketing is to keep your existing customers happy with an exceptional customer service.
So, are you ready to beat your competitors right away?