Do you think email marketing is oh so outdated?
Well, if that’s so, it’s all in your mind!
Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:
Emails are more interactive:
Email marketing allows you to initiate an interaction rather than waiting for the people to contact you or come up with queries. You can initiate your campaign using videos, music, quizzes or anything else that can entice your targeted customers.
Email marketing cuts-down marketing costs:
Email marketing, as compared to the other marketing methods, is less costly. It helps eliminate the cost incurred on design, testing, executing, and sending printed newsletters. In other words, you do not have to pay for print or postage or for exposure on a certain billboard, magazine or television channel. You simply have to create an optimized email and send it to your targeted customers.
Emails are easy to share:
Subscribers can easily share your deals, offers, newsletters, e-books etc. with their friends and family by just hitting the forward button. Email marketing, in a way, helps gain brand advocates.
Also, each time a subscriber shares an email, your brand gets a bit more of exposure and becomes more credible. This is so because real-life experiences are more convincing for your prospects to become customers.
Emails enable frequent communications:
Emails are easy to create and do not require a large number of people for this. Also, emails take less time to create and send than the other marketing and advertising channels do. This further enables a frequent communication with your customers. Therefore, you can send them a weekly newsletter instead of a monthly catalog or flyer.
Email marketing is capable of providing high ROI:
Since the cost of using email marketing campaigns is negligible and the results are highly favorable, it is the most preferred means of marketing. Also, results are all that matter for all the businesses, so, email marketing is the best option to invest in.
Emails beat social media content:
Social media undoubtedly remains the best place to distribute free content and help your customers be updated with your latest products and services. But, the fact that they are too noisy implies that there are lesser chances of your content serving the purpose it’s meant for!
According to a McKinsey & Company study, email marketing is 40x more effective than Facebook and Twitter when it comes to generating a sale. The reason behind this is- the emails you send a customer land up in their most personal online space.
Email marketing is far too different from the traditional advertising and other intrusive marketing channels. After all, it’s more of their choice to hear from your business, just what pleases them. So, why not use it to its fullest?
