As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
HootSuite:
This is a brand-building platform, particularly used to manage social media. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn etc. HootSuite is commonly used to manage online brands and to submit messages to a variety of social media services. Using this brand building tool, you can simply type the message, select the social media channels you want to send it out to and publish simultaneously. Your brand and messages will appear consistently on multiple platforms using a single tool. Hootsuite even allows you to schedule updates and posts. Thus it enables you to appear continually engaged in social media while you are growing your business via other means.
Canva:
Canva is a highly efficacious brand building platform that offers a variety of templates that help strategize visual elements and colors without stressing about the quality of the result. You can leverage Canva to build a custom Twitter header or a high-quality slideshow, Pinterest pin, beautiful infographic and much more. This amazing platform includes blog graphics, social media headers, posters and eBook covers. Moreover, it enables you to add whatever pictures you want to make your branding process more effective.
Google analytics:
Google analytics help track the most important growth metrics for your brand. It also enables you to compare them to previous months. Using it as a brand-building platform, you can find out how many people are viewing your content, and determine which pages are the most popular among them. It further lets you identify the social profiles that refer the most traffic, find out the location of your visitors and also figure out the possible reasons for bounce rate if any. The data gathered using Google analytics can then be used to figure out the key takeaways, and determine the strategies for improving customer experience.
Wisestamp:
This is a web browser extension which supports Firefox, Google Chrome, and RockMelt web browsers. WiseStamp allows the users to include social profiles and dynamic email apps in their emails. It integrates into most email providers like Outlook and Gmail. Using this brand-building platform, users can design their email signature and link to their social profiles.