It has always been said that customer retention is more beneficial than customer acquisition. But that’s the case with the businesses who have already acquired a considerable amount of customers. What about the startups? Well, they obviously need to invest in customer acquisition. However, just doing it blindly won’t help. Smart work can prove to be fruitful in this case. Wondering what smart work means here? Read on:
Build and leverage a comprehensive database:
The very first step towards customer acquisition. Start with creating a comprehensive database that lets you keep track of all your customer engagements throughout a customer’s journey. Not all of the people convert in the very first contact, so, you need to seek permission to re-engage at another time. The moment they are ready to transact again, you can engage with them and formally acquire them as customers.
Leverage content marketing:
Cash is an issue with most of the startups. In such cases, content is the ultimate savior. So, it’s one of the best practices to leverage content marketing for customer acquisition. Researching and putting up quality content tailored according to the requirements of your target audience is the best way of reaching out to them. Educating your target audience in an effective manner can actually help in a successful customer acquisition.
Intensify your SEO efforts:
It’s no brainer that SEO is inevitable for a business’s growth. So, it’s imperative that efforts be made to discover the most effective long tail keywords. As a matter of fact, phrases relevant to the search terms used by the website visitors are a great source of effective customer acquisition.
Make the most out of social media:
One of the biggest advantages of social media is that it enables the businesses to thrive. In a world full of people crazy about Snapchat stories, Instagram videos etc. social media provides you a golden opportunity to attract more traffic and gain a greater exposure for your brand. In addition to customer acquisition, social media also helps you keep your customers updated on the latest happenings in your business and practice consistent communication.
Startups need not worry about customer acquisition even if they are low on finances as technology has a lot to offer them today!