Live chat is indeed the most affordable, simplest and most used services on the web. They have an impact on your potential customers if implemented the correct way. As a business owner you need to understand the requirements of your prospective customers and your business. Keeping that in mind you should focus on translating live chat conversations into measurable sales.
The main advantage with live chat is that it provides immediate customer support. At times customers simply hesitate to call or email a company with their questions, just because they don’t want their personal information added to some email list that’s going to continually pitch them products.
Live chat provides them the level of privacy to an extent as it gives them the ease and comfort of chatting right from their computers.
Live chat is beneficial for your business also as it saves much of your time. You simply don’t have to spend time in finding emails and answering questions. You can simply go for commonly called “canned” responses and URL s that provide answers to the common queries of the customers. With just the touch on the button , the customers can easily get their answers.
Greeting messages can also be sent automatically to initiate the chat and let the customers acknowledge that there is someone to support them and will be ready to help them momentarily.
The time and effort saved in this manner can be utilized in making your business productive.
Also make sure that your live chat representative is present during normal business hours as customers are discouraged to see a “Live Chat-Unavailable” and they create a negative impression.
So make sure that your Live Chat representatives are trained well and give their customers a delightful experience.