The e-commerce market is huge and it continues to grow with each passing year. As more people switch to online shopping, it becomes necessary for the retailers to make their brand visible online.
E-commerce undoubtedly boasts a virtually limitless market. The fact that it is convenient than any other form of shopping increases the possibility of e-commerce being a super duper hit in the coming years as well. For the businesses who wish to leverage it, here’s a list of the latest trends to be followed so as to achieve the desired objectives:
Expanded payment options:
It’s a no-brainer that the consumers who opt for online shopping have convenience at the top of their priority list.
Now, the businesses can take this convenience a step further with the latest e-commerce trend of expanding online payment, shipping, and delivery options. Such a trend quenches consumers’ thirst for time efficiency.
Plugins like Square, Stripe, and Apple Pay have already given on-line consumers alternatives to setting up PayPal account to make a purchase. That’s something the businesses around the globe need to do in order to simplify the checkout process for their customers.
Integration of digital commerce:
In 2018 and the years ahead, it won’t be enough for the businesses to have a presence on multiple channels.
They’ll have to strive hard to impress their multichannel shoppers. In addition to extending an omnichannel customer support, they’ll have to integrate these channels with each other to be competitive.
Wondering why?
Well, that’s important so as to provide seamless visual and UI experiences from one platform to another. As per the latest e-commerce trends, its mandatory for the businesses to make the customers feel as if they are interacting with one entity!
The rise of storefront apps:
The world is turning mobile!
Nothing new, right?
Well, that’s a matter of concern when it comes to the retailers. It’s mandatory to appeal to the mobile buyers today and the best way to do that is developing a mobile storefront app.
As a matter of fact, the mobile users spend 86% of their time within apps versus mobile sites. This the biggest reason why every brand needs to design a great ap and make it convenient for the users to shop from them.
Analyzation of user behavior:
For a business or a brand to be successful, it’s necessary that it has a good understanding of its users.
However, the latest trends suggest the involvement of a more complex approach to data processing for this p[urpose in 2018. The process will involve recording and thereafter process all the actions so as to get an accurate the customer portrait.
In the upcoming year, the online retailers are speculated to have a far better understanding of their customers. They are further supposed to extend more personalized offers so as to increase the conversion rates and benefit from the gathered data!
If you too wish your business to make the most out of 2018, follow these trends, religiously!