What would be your answer if I ask you to name the essential elements that’ll enhance the customer experience on your hotel website?
You would probably say- an enticing design, an easy navigation, a great user-experience and stuff, right? Well, these elements, no doubt, are important but there’s a lot more you need to make your hotel website a success.
Wondering what it can be? Read on.
Highlight your USPs in a way your customers will love:
If you just state the same old facts about your property that the website visitors find on every other website, it won’t do you any good.
Try something different and let your customers know why your website is different. Instead of putting up boring descriptions, focus on your property’s USPs (unique selling points. Let your potential customers know what their stay would be like if they choose your hotel. Effectively use your USPs so as to shape your story and give people a solid reason to choose you over others.
Leverage the power of photographs and videos:
Your website is probably the very first place where people would come to know about your property. So, why not use it to your advantage?
Show off what your hotel has got and how it stands out from the crowd. Display your hotel rooms, facilities that you offer and other key areas of interest with enticing, high-quality images.
You can further impress your website visitors and provide them a better sneak peek into your property through videography or virtual tours. Such content would help them imagine their stay in a better manner!
Provide a mobile-friendly experience:
It goes without saying- a mobile-friendly website design is inevitable today. The reason being people’s growing fondness for mobile. In fact, Google states that a majority of the population now searches the web using their mobile devices.
This brings us to a conclusion that the businesses around the globe need to ensure their website is mobile friendly. They can simply do it through a responsive web design which is capable of detecting the device type being used and automatically adjusting the entire website content for a better user experience.
Offer an easy booking process:
People today are busier, more impatient and have short attention spans. So, if your hotel website makes use of a lousy booking engine, you are probably loosing on a number of customers!
Sad but true!
However, you can save your website need not be doomed further. Just ensure that your booking engine greets visitors as soon as they land on the page. Further, make sure that your booking process is not at all a headache and it requires no more than five minutes to book a room.
Showcase social proof on your hotel website:
WOM is the greatest driver of sales for any business today. Especially when it comes to hotel websites, social proofs like customer reviews, testimonials etc. are mandatory to ease down the decision making process.Whether you, believe it or not, you are missing out on tons of potential guests if you don’t have reviews on your website.
Your customers fear those “bad hospitality” experiences as much as you do! So, why not ensure them about an amazing experience through genuine customer reviews and testimonials?
You can do this by putting up a dedicated “Reviews & Testimonials” page on your hotel website. Don’t forget to update it whenever you get fresh reviews from recent visitors!
Make it easy to locate your property:
It’s quite frustrating when you just can’t find a company’s or hotel’s contact info!
Keep it in mind and never give your website visitors a chance to abandon your site just because you forgot to put up your contact info! Make sure that your hotel website includes your property’s full contact details and a map that pinpoints your location.
Offer a live chat assistance:
No matter how great your website is or how efficiently you’ve described the various aspects of your hotel, your customers may still have some queries. It’s better that you be available to answer all their queries in real time. You’ll need a live chat support powered by a set of highly efficient live chat agents, for this.
Ensure that you provide a 24/7/365 live chat assistance to your customers so that none of their queries goes unresolved. In fact, a chat support on your hotel website can actually cover up for any information that you may have missed out on and may have probably lost you some of your potential customers!
So, that’s all you need to have on your hotel website to make it a success. Does your site have all these elements?