These days, most of the businesses see email marketing as a vital marketing tool. If practiced correctly it can help increase conversion rates. It can further benefit a customer unbelievably. Here are a few tips to make the most out of your email marketing campaigns:
Make use of customer segmentation:
Integrating email marketing with customer segmentation can help tailor your emails based on different segments. These segments may be based on activity, demographics, interests etc. When you tailor your emails as per your customers’ requirements, you can provide each one of them, exactly what they need. This further helps in increasing the chances of conversion.
Leverage images in your email marketing campaign:
You can make your emails more enticing by including three or fewer images in them. According to a research, emails with optimized images and about twenty lines of text result in a high click-through rate and hence increased conversions from the subscribers.
Optimize your emails:
Optimizing your emails is yet another tactic of increasing the conversion rates. It includes working towards email formatting, using smaller images to speed up load times, checking the layout and formatting, making the text scannable, testing emails across browsers and mobile devices and more.
Re-engage with inactive contacts:
Inactive contacts are the ones who subscribe to your email marketing campaign but do not engage after that. According to a research conducted by MailChimp, these inactive contacts generate 7 percent revenue. So, it’s advisable to re-engage these contacts so as to increase conversion rates.
Leverage personalization:
People love feeling special. When you personalize your emails, your subscribers feel valued. This further results in higher conversions. You can personalize the emails on the basis of past preferences, purchasing pattern, and resources viewed in the past.
Mention a clear CTA:
Mention your CTAs clearly in your emails. Tell your customers exactly what they are supposed to do. Consider mentioning it more than once, using strong verbs and stating benefits of those actions to increase the probability of conversion.