Technology is continuously evolving. So are the e-commerce trends. Due to the competitive nature of the businesses, some of the trends may continue to rock and the others may fade away. In order to keep up with the latest challenges in the online market, one needs to be aware of the latest e-commerce trends. That’s what we are here to help you with!
Read on to know the topmost e-commerce trends that’ll rock 2018!
Chatbots will become every business’s favorite:
Customers around the globe have grown impatient over time. They expect an immediate response to any questions they have. They want their queries to be resolved as soon as possible.
But is it possible for a business to answer every individual at all times?
That’s where the chatbots step in and change the game. They simply help you serve all your customers 24/7/365 that too without taking any rest or complaining! Hence, the reason why they’ll be a favorite of each and every business!
Voice searches are sure to become more common:
People have become busier than ever. So, they look out for the fastest and most effortless ways to get their work done. For instance, they prefer voice searches over other forms to find something they desire.
Whether a person wishes to locate a nearby sushi corner or wishes to know about the weather, he’ll simply ask a voice-activated digital assistant like Apple Siri, Amazon Alexa, Google Assistant, etc. That’s because it saves a lot of time and provides more relevant search results.
Voice assistants have grown bigger over time and that’s what they’ll continue to!
Small businesses will be moving towards storefront apps:
It won’t be wrong to say that storefront apps will be ruling e-commerce in 2018 and the years ahead!
Today’s population loves their mobile devices dearly. They are glued to their smartphones every now and then. With so much focus shifting from desktop to mobile, e-commerce shopping will be further altered by storefront apps.
The latest trends suggest that more and more of the businesses, especially the ones smaller in scale will be creating dedicated storefront apps for the customers so as to provide an impeccable shopping experience.
Influencer marketing will continue to rock:
Just like previous year, the social media influencers will continue to be one of the most profitable marketing investment for the businesses.
A majority of the population is on social media and they actively follow the celebrities they love. So, investing in influencer marketing is going to profit every e-commerce store alike in 2018!
E-commerce will get a makeover with VR and AR technology:
Though virtual reality and augmented reality technologies aren’t new, not many businesses leverage them. Since the world is getting futuristic now, these two technologies are going to be adopted by more and more businesses.
The technologies wouldn’t be for every business. The real estate sector, online furniture sellers etc. may be more inclined towards VR and AR so as to help customers get a better “feel” for their products and increase conversions.
Keep up with these trends so as to make the most out of your business in 2018!