Lead generation myths! Yes! they do prevail.
In an attempt to make the most out of the lucrative market, businesses often tend to follow the age-old practices that are said to be tried and tested in their niche. What they fail to understand is the reality.
Lead generation is one of the most important aspects of any business. The process is so popular that it has a number of myths related to it. Wisdom lies in identifying them and employing the genuine and effective strategies.
Let’s make it easy for you. Here are the top lead generation myths, demystified for you!
1. You just need to create a website and the leads will flow in:
Creating a website for your business is a great thing to do. However, it’s not a magic wand that’ll spell a cast on your visitors and generate leads out of them! A website is just a point of contact between your target audience and you. What facilitates lead generation is a fully optimized website, content tailored to your target audience, a live chat assistance, and a focused plan. Your website needs to be active and engaging enough so as to generate leads effectively.
2. It’s quantity over quality for lead generation:
One of the biggest myths related to lead generation is that it’s all about the numbers. How would the leads to low quality even help you? It’s a wastage of your sales team’s efforts. Rather than focusing on the quantity, it’s advisable to focus on the quality of leads and reach out to the qualified ones at the right time. Also, make sure that you follow up these high-quality leads (leads to a high probability of conversion) before they move on to a competitor.
3. You require a lot of your own success stories:
It’s often believed that a business’s own success stories are required for an effective lead generation. However, just like the other lead generation myths, it’s not true. Instead, the businesses should employ a customer-centric approach and share their customers’ success stories. They should focus on leverage client case studies, product reviews, and similar stuff as that’s what’s more relatable for the website visitors.
4. Landing pages can easily do it all:
No doubt well- designed landing pages are an inevitable part of an active website but that’s not all you need! Driving the prospects to the landing pages may get you the data you need but the trick is not always successful. That’s because the visitors tend to abandon the website right away if they do not find what they are searching for. So, make sure that whenever a prospect finds your site via search, you avoid the organic-vs.-paid link and landing site funnel. This will help you have lesser frustrated leads and build a better brand reputation.
5. You can offer anything in exchange for a lead:
This is yet another popular myth of all the lead generation myths. Well, you need to know that leads won’t convert if you entice them with offers that are irrelevant to your business, product or service. After all, what’s the use of offering a movie ticket in exchange for a lead when you are an online real estate business? It’s just a wastage of your resources and efforts.
Beware of all these lead generation myths disguised as “best practices” to generate quality leads or else you’ll land up nowhere!