Inbound marketing is all about garnering the attention of the website visitors through content creation. That’s done through quality and informative niche-specific content before they even think of availing a business’s services.
The inbound marketers today are well aware of the fact that there’s an abundance of information. They also know that there’s a lack of attention and patience. That’s what encourages them to intensify their marketing endeavors.
As a matter of fact, of all the methods employed in making the most out of inbound marketing, live chat remains an unrivaled one.
Wondering what makes us say that? Read on.
Facilitates customer engagement:
The businesses that utilize a live chat assistance in a proper manner rather than just slapping a chat box on their site are able to make the most out of it. Here, chat management roles are not just limited to the chat agents. Even the sales, marketing, office admins etc. actively choose to provide the much-needed query resolution. That’s where the revenue generation shoots up effectively.
Accelerates the buyers’ journey:
Inbound marketing is all about educating the target audience. It enables the potential customers to find a business through channels like blogs or search engines. Live chat’s ability to answer questions creates a personalized buying experience. It basically involves a live chat agent resolving queries and redirecting the lead toward highly targeted content. This further helps accelerate the buyers’ journey, thus achieving the ultimate inbound marketing objective.
Helps nurture the potential customers:
Live chat’s powerful integrations with CRM like HubSpot, Salesforce etc. help nurture the leads. The integration provides a detailed history of chat activities. In other words, with a CRM and live chat integration, businesses can always have a record of what all happens during various chat sessions and accordingly nurture each and every lead and move them down the sales funnel.
Helps build credibility:
As a matter of fact, visual content is the most powerful in stimulating the leads’ interests. It can help tantalize them and achieve the ultimate goal of inbound marketing i.e. conversion. Live chat enables the agents to visually solve the customer queries through screen-sharing, video chat, tutorials and stuff like that. These visuals have the tendency to convince them that you have the potential to meet their needs. It effectively helps build credibility and eventually move them from consideration to decision.
So, that’s how live chat ramps up inbound marketing endeavors for any business. Trying it anytime soon?