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Live chat is an essential customer service channel

By lcasite

April 29, 2024

Live chat is the unsung hero of customer support. Though it is not as popular as Facebook and flashy as Instagram, or a social butterfly like Twitter or as professional as LinkedIn. But when we are talking about exceptional and qualtiy customer service, live chat is simply the best.

This is because of all the things that are making live chat humble and that are- it’s limited to your website, private and indeed very simple. Live chat is the channel that makes things done. It connects with the customers at the point of sale and has the potential to nudge the browsing customers into the checkout line.

The fact is that the customers also appreciate it.

With live chat you are sure to increase your sales. Live chat is something which gets in touch with the customers at the point of sale, the moment when the customer is deciding to buy or not, hence it is the deciding factor to increase sales.

As per Anderson Consulting poll there were 62% of the customers on the Internet who said that they were to make more purchases online if live chat were available for customer support. It also indicates increase in average order size and a 30% reduction in shopping cart abandonment for the retail sites that have live chat.

The bottom line could be said that if a customer is not able to interact with real live person, they may not even make a purchase.

So getting a live chat for your website , seems to be great idea. Just go for live chat!

 

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