The customer feedback industry is a big business, as there is a requirement for any business to modify their products and services according to their customers. So basically first they have to try to figure out the pain points of their customers and then develop products which can suit and match their requirements.
Thankfully live chat at your website is there, perfectly positioned to provide you with simple and yet effective customer feedback and that also without spending a single penny to be carried out by the research companies.
How to collect customer feedback and research with live chat?
Pre-chat surveys – These are the surveys that basically takes place even before your customer engages with live chat agent. They may deal with issues or customer’s specific pain points that may be seeming to them but not to you. With pre-chat surveys you have the opportunity to get the information about your client which proves to be a powerful tool to access useful information.
Post -chat surveys – Post chat surveys are meant after the live chat is finished. This is also used in the same way to gather customer data.
Live chat is all there at your website to delight your customers. The customers are happy to use live chat when they encounter a problem while online shopping. People while shopping are in a hurry and when they are in a fix they expect support in real time.
Live chat provides the ultimate solution to all the queries of the visitors who may the paying customers and that also in real time.
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