Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top 5 reasons to convince you to invest your time and resources to develop an email marketing program:

It is cost efficient:

Email marketing, as compared to the other marketing methods, is less costly. It helps eliminate the cost incurred on design, testing, executing, and sending printed newsletters. In other words, you do not have to pay for print or postage or for exposure on a certain billboard, magazine or television channel. You simply have to create an optimized email and send it to your targeted customers.

It is easy to share:

Subscribers can easily share your deals, offers, newsletters, e-books etc with their friends and family by just hitting the forward button. Email marketing, in a way, helps gain brand advocates. Also, each time a subscriber shares a mail, your brand gets a bit more of exposure and becomes more credible. This is so because real-life experiences are more convincing for your prospects to become customers.

Enables frequent communications:

Emails are easy to create and do not require a large number of people for this. Also, emails take less time to create and send than the other marketing and advertising channels do. This further enables a frequent communication with your customers. Therefore, you can send them a weekly newsletter instead of a monthly catalog or flyer.

Provides high ROI:

Since the cost of using email marketing campaigns is negligible and the results are highly favorable, it is the most preferred means of marketing. Also, results are all that matter for all the businesses, so, email marketing is the best option to invest in.

Email marketing is interactive:

This type of marketing allows you to initiate an interaction rather than waiting for the people to contact you or come up with queries. You can initiate your campaign using videos, music, quizzes or anything else that can entice your targeted customers.