A screen pop is an enticing feature of a computer telephony integration (CTI) application. It automatically displays all of the relevant caller and account information on a call center agent’s screen during a call. In order to match the incoming call against a customer database, caller ID , voice response or an automatic call distributor (ACD) may be used. This is done to identify the caller before the connection is made to the agent.
In other words, a screen pop is a feature that automatically displays caller information on call center agent screens when a call rings into the system. It is also known as automatic screen pop, automated screen pop.
How it works:
i) A customer or prospect reaches out via a phone call
ii) As soon as the call center software receives the call, it alerts the agent.
This alert includes information that there is a caller on the line and other relevant caller information found in the system. A screen pop can pull the data from a number of sources. As an example, some of this information can be pulled from public databases like data.com. However, the main information present in a screen pop should come from a company’s robust database as accessed through their call center software and helpdesk systems.
A number of advanced call center software solutions allow for customized screen pops, where companies can choose specific information to be displayed. Generally, this may include the caller’s name, phone number, address, email address, company, job title, information entered in your IVR, and other relevant information.
The screen pop feature is of utmost importance for a customer support center as it is a way to ensure that call center agents are primed to help customers even before the call is answered. Also, it is easy and automatic. Moreover, it allows agents to personalize conversations from the get-go, which improves customer satisfaction. This personalized service speeds up call resolution and helps your company stand out of the crowd.