Lead nurturing tactics: II

1. Build a retargeting audience:

Retargeting is a paid medium.  A retargeting audience may be built in any of the 4 following ways

i) Select marketing content – this is what will be displayed to your audience.

ii) Pixel based interactions – this audience is built by placing a pixel on your website that uses cookies to track online visitors, helping you remarket to them.

iii) Contact list segments – this audience is defined by a segmented contact list you already have in your database

iv) “look alike” contacts –  these are outside contacts who are similar to those who have engaged with you, offering a way to exponentially increase the numbers of impressions made.

 

Building retargeting audience
Building retargeting audience

2. Make timely, well-researched calls:

The best way to convert inbound leads into qualified sales opportunities is a timely followup email or a phone call. When you make a timely, well-researched call to an inbound lead, you know exactly what the prospect is researching based on his/her recent browsing behaviour and you also have enough information about the prospect to initialize a research about the organization they work for and their specific role within the company.

 Timely follow ups
Timely follow ups

3. Personalized email marketing:

You can further improve your lead nurturing strategy by personalizing your emails. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits certain pages on your website, or when they demonstrate a high level of engagement in order to be in touch.

Personalized emails
Personalized emails

4. Offline marketing:

Offline marketing refers to strategies that utilize offline media channels to create awareness of a company’s products and services. These campaigns may include radio and print advertising – including billboards, signs and pamphlets,telemarketing, and television ads.

Offline marketing
Offline marketing

5. Lead scoring:

Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is utilized to determine which leads a receiving function (e.g. sales, partners, tele-prospecting) will engage, as per the set priority. Lead Scoring allows a business to customize a prospect’s experience based on his or her buying stage and interest level

Image result for lead scoring

Best strategies to curb agent attrition: V

1. Consider agent priorities:

According to a research, agents who have worked in the contact center for more than six months have these top three priorities namely:

i) salary

ii) progression

iii) nice environment

On the other hand, the top three priorities for those who have been in the role for less than six months are as follows:

i) nice environment

ii) salary

iii) company culture

Therefore, incentive planning needs to be done on the basis of these priorities in order to lower agent attrition levels in customer support centers. This further helps you can gain the most out of the rewards that are offered. Apart from this, customer support managers also need to focus on the salaries of jobs which require similar skills to the agent role. Also, they need to make sure that the rates of pay that you offer are competitive.

Priorities
Priorities

2. Consider benchmarking against good agent skills:

The act of benchmarking the skills of new agents against their well-skilled counterparts will help benefit the quality of calls and provide the required guidance. In order to reduce agent attrition, benchmark advisors against their colleagues instead of alongside metric based targets. Further, suggest them what to pick up from them in call quality monitoring sessions.

Benchmarking skills
Benchmarking skills

3. Monitor customer-centric metrics:

As a matter of fact, the most effective call center agents are typically the ones that make a personalized connection with their callers and derive the most satisfaction from their job. Therefore, it is necessary to monitor customer-centric metrics such as contact quality, customer satisfaction, and first contact resolution. Thereafter, measures need to be taken to enhance them. Also, the contact center managers need to ensure that quantitative metrics such as average handle time or calls per hour are not overvalued. This will help increase customer satisfaction and curb agent attrition.

Customer centric metrics
Customer centric metrics

A complete guide to call center analytics: I

In order to measure the performance of a call center’s customer service representatives individually and as a whole, call center analytics is used. Also, this is used to gauge a call center’s overall approach to customer relationship management (CRM) in a quick and responsive manner. Call center management uses this analytics to evaluate interactions, spot patterns, identify knowledge gaps, and make corrections through more training or other means.

Call center analytics
Call center analytics

1. Text analytics:

The term text analytics refers to a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation. It is extensively used to respond to business problems, whether independently or in conjunction with query and analysis of fielded, numerical data. Also, the communication with customers these days is not limited to just the written documents. It is also carried out through email, secure messaging, Facebook, Twitter, and other text-centered media. Text analytics, as call center analytics, can review and monitor not only the messages sent to customers but also the message they send to the company. This helps in having a thorough knowledge of customers’ issues.

Text analytics
Text analytics

2. Speech analytics:

The process of analyzing recorded calls to gather customer information to improve communication and future interaction is known as speech analytics. This process is used by customer contact centers to extract information buried in client interactions with an enterprise. Using speech analytics, companies can monitor calls in real time and unearth inefficiencies in their current model, and make process improvements, such as moving to a call script or developing systems for call center agents to utilize in order to achieve the desired outcome. Moreover, the technology can pinpoint cost drivers, trend analysis, identify strengths and weaknesses with processes and products.

Speech analytics
Speech analytics

 

Importance of callback messaging for call centers

Callback messaging is a service that allows callers to leave personal contact information, either spoken or through the number pad so that an agent can call them back and they retain their place in the queue. This is very useful when call volume is high. This amazing feature offers the caller an alternative to either holding on the line or losing their place in the queue.

Call back
Call back

1.Shortens the call length:

Keeping your customers on hold for long intervals can cause frustration. They tend to loose patience with time and finally when the call is connected they often waste time complaining. Instead of starting off with the query that they called for, they angrily talk about their bad experience hence, increasing the length of the call. Callback messaging can help you start every conversation off smoothly, resulting in lower handle times.

Reducing call duration
Reducing call duration

2. Exempts call abandonment:

With high call volumes, call centers are left with the only option of telling their customers that  “your call matters to us, please be patient” so many times. As a result, they hang up the phone and abandon the call. With the help of a callback messaging solution, customers have an option of receiving a call whenever an agent is available. This reduces call abandonment to a large extent.

Call abandonment
Call abandonment

3. Deflates telecom costs:

As a matter of fact, a PSTN line is occupied the whole time when a caller is kept on hold. Often, a toll-free DID at a premium per-minute rate. Callback messaging facility eliminates the telecom costs associated with hold time as no PSTN line is occupied.

Cost reduction
diagram of slope on white background

4. Enhances customer experience:

When customers are kept on hold, they tend to get irritated and abandon the calls. Since their calls go unattended in these cases, so, this leads to bad experience. Replacing hold time with a callback enhances the experience you provide to customers, hence, exceeding their expectations.

Enhanced customer experience
Enhanced customer experience

5. Increases productivity:

Callback messaging helps make more efficient use of agents by smoothing out the peak periods. this aids in improving call center productivity and reducing the need to hire additional resources. It further lowers the number of repeat callers, hence, reducing spikes efficaciously.

Increases productivity
Increases productivity

 

 

 

Advantages of using a power dialing system: II

1. Improves idle rate per agent:

Power dialing system refers to an automated telephone dialing system that connects prospects with agents more efficiently by allowing agents to focus on live connections instead of manual dialing. It makes use of a manually-configured calls-to-agent ratio based on which the system automatically dials the next contacts as soon as the agent becomes available. As a result, the agents do not have to waste their time managing list of telephone numbers and rectifying errors. They can simply focus on enhancing their interaction skills with frequent coaching and training sessions. Power dialing system ensures maximum engagement with the customers such that the agents are always connected to a live call hence improving the idle rate per agent and boosting customer satisfaction.

Agent productivity
Agent productivity

2. Eliminates time wastage:

Whenever a call is placed, there are a number of reasons for agent time wastage, some of them being uninterested parties, busy signals or empty households. Employing a power dialing system helps eliminate all these possibilities and ensures that the agents connect with the right prospect at the right time. It further eliminates unanswered calls, dropped numbers and automated answering machines. This is how time wastage is eliminated and unproductive calls are avoided.

No time wastage
No time wastage

3. Boosts sales:

Now, with all the advantages mentioned earlier, call centers can gain huge profits and long-term customer relationships. As mentioned earlier, power dialing system helps you eliminate time wastage, increase agent productivity, generate and nurture leads more efficiently, and also avoid missing opportunities. Collectively, all of these advantages lead to a bigger advantage i.e. boosted sales. With the help of power dialing system, call centers can witness their sales to get double or more. It further leads to improved ROI as it not only increases the quality of calls dialed but also the quality of customer interaction and hence, customer satisfaction.

Boosted sales
Boosted sales

 

Advantages of using a power dialing system: I

In our previous article, we made you familiar with the concept of power dialing system. Now let’s have a look at the benefits that this highly efficacious technology can provide to the call centers:

1. Enhances the lead generating and nurturing process:

Filtering out the blacklisted numbers is one of the main advantages provided by the power dialing system. When power dialing system is clubbed up with lead management software, it helps in eliminating the wastage of time due to useless calls. Power dialing is quite useful for organizing all the sales information, lead data, and customer history. It also helps in organizing the call-back info with the help of a CRM and can quickly pass it on to the agents, thereby obtaining more successful leads. Thereafter, it efficiently takes care of lead nurturing, such that it intelligently manages the journey of your leads, prospects, and customers across their engagement cycle. This further enables the agents to sort and prioritize the generated leads.

Improved lead management
Improved lead management

2. Improves your right party concerns:

Power dialing system has a provision for retry strategies. Since there is always a possibility that agents cannot get connected to all the numbers in the lead list in the very first try, so, it becomes quite necessary to contact such leads again. Retry strategy is the best solution for such instances. Based upon the last dialer details, you can set different retry strategies for different occasions. As an example, you can try a “No answer” after 3 hours, “Abandoned” call after 72 hours, a ‘Busy” call after 5 minutes etc. This eliminates the chances of missing any important lead and increases the probability lead sale conversion rate. Moreover, it takes into consideration, the compliance norms and improves your right party connects by over 10%. Hence, it helps in boosting your revenue growth.

Retry strategies
Retry strategies

 

 

 

 

 

Your guide to predictive dialing system

Predictive dialing refers to a state-of-the-art pacing mode used to call a large number of customers within a short period of time. Predictive dialing helps optimize agents’ time by reducing the idle times between connected calls and freeing agents from dialing calls. Predictive dialing gathers statistics related to the duration of calls, how long it takes for calls to be answered, and how often calls are answered. The system places several calls when an agent is about to become idle.

The performance of predictive dialing depends upon the accuracy of the contact lists and the policies on nuisance calls. If the contact list is poor, the performance of the predictive dialing campaign may be affected negatively as agents are not connected to live contacts and are not able to do business.

Predictive dialing
Predictive dialing

A predictive dialer is a type of dialer that dials a list of telephone numbers and connects answered dials to people making calls, often referred to as agents. Using statistical algorithms, predictive dialers minimize the time that agents spend waiting between conversations while minimizing the occurrence of someone answering when no agent is available.

There are two possible sources of delay when dialing numbers one at a time:

i) Only some fraction of dials are answered. As an example, if 1 out of 3 dials is answered, a predictive dialer might dial 3 lines every time an agent becomes available.

ii) Dials that are answered take some time before being picked up. If it typically takes 10 seconds for someone to pick up, and conversations typically last 90 seconds, a predictive dialer might start dialing at 80 seconds.

Predictive dialer
Predictive dialer

Predictive dialers may either be standalone hardware devices, or they may be integrated with software with call center or contact center platforms. Dialers integrated with software perform less aggressive dialing modes, such as power, progressive, or preview dialing.

 

All you need to know about power dialer

The term “dialer” refers to an electronic device that is connected to a telephone line to monitor the dialed numbers and alter them to seamlessly provide services that otherwise require lengthy national or international access codes to be dialed. A dialer automatically inserts and modifies the numbers depending on the time of day and country or area code dialed. This allows the user to subscribe to the service providers who offer the best rates.

Dialer
Dialer

A power dialer is defined as an automated telephone dialing system that connects prospects with agents more efficiently. It allows the agents to focus on live connections instead of manual dialing. The power dialing system automatically dials the next contacts, when an agent becomes available. With such a powerful setting, the contact center is given ultimate control over the automatic dialing rates. The power dialer is quite useful when a contact center has a small number of sales executives and a large number of prospects.

As an example, Dolphin dialer is autodialer software that enables telemarketers, sales teams, and call centers to dial a list of phone numbers automatically and completely hands-free. It basically helps them save valuable time and energy that would otherwise be wasted dialing by hand.

Power dialer
Power dialer

An agent is always available to talk to the customer in the case of power dialing. Moreover, it can be utilized for a number of campaigns like customer care follow-up calls, telemarketing etc. In order to automatically place a call to the agent, the automated dialers consider the priority and the skills of the agent.

Telemarketing
Telemarketing

The power dialer, also known as progressive dialer enables you to manually set a calls-to-agent ratio, so you can take advantage of automated dialing benefits while retaining control over dialing rates. Also, contact centers can spend more time talking to live prospects. This avoids wastage of time, leads to more sales and increases revenue growth.

Increased sales
Increased sales

 

 

Agent status and its importance : II

1.Ensures efficient call routing:

Agent statuses are taken into account by the call center software in order to direct calls only to those agents who are available to take calls. As a result, the likelihood of inappropriate routing is eliminated. In other words, it helps avoid such situations where callers are routed to an agent who is not ready for their next interaction. This further ensures that calls are distributed appropriately among agents.

Call routing 2
Call routing 2

2. Provides the required guidelines to new agents:

A thorough analysis of agent status metrics enables the managers to determine the standard cadence of the work of the agents at their call center. It can actually act as a useful onboarding tool because it allows new agents to have a set of guidelines for how they should spend their time. This helps them to have a thorough understanding of the work they are supposed to do. So, they can efficiently handle all the calls, resolve customer queries in real time and provide exceptional customer service

Guidelines
Guidelines

3. Helps in proper billing:

Agent status is very helpful for billing purposes especially if you outsource your call center. Monitoring the agent statuses consistently helps ensure that you’re not being charged for minutes that agents aren’t actually working. Moreover, it ensures that your third party call center is meeting the terms of your SLA.

Billing
Billing

4. Schedule adherence:

Schedule adherence refers to a key metric that helps ensure that your agents are logged into the queue during their scheduled times. Call center agent status enables you to monitor, measure, and optimize this KPI. By viewing historical reports, you can actually see whether an agent is currently active or is on pause. This further helps you make sure that you’re scheduling enough agents at the right times, and that they are actually available during their scheduled shifts.

Schedule adherence
Schedule adherence

 

Agent status and its importance : I

Agent status refers to a feature that allows call center agents to display their present state of work to the rest of the team. The most common method of doing this is to select a status from a pre-created drop-down menu. Generally, there are six agent statuses. All of them have been listed below:

i) Available

ii) On a Call

iii) Busy

iv) Away

v) After Call Work

vi) Offline

Agent status
Agent status

Here we have mentioned the most important reasons for inculcating agent status in call centers:

1.KPI optimization:

With the aid of this feature, it becomes easy to extract agent status reports for the call center as a whole as well, as specific agents. These agent reporting metrics further enable managers to know exactly how agents have spent their time. Moreover, the agent status reports can also be utilized for diagnosing a number of call center issues and inefficiencies. Based on these key performance indicators, managers may determine if additional agents should be hired or that staff need to be let go to properly handle the call volume. Employing the agent status feature actually enables them to notice exceptional agent productivity and detect inefficiencies. Thereafter, strategies can be adopted to exempt the shortcomings of the system.

KPI optimization
KPI optimization

2. Encourages teamworking:

Agents can easily determine who is available to make and receive calls, with the help of this call center software feature. In the case of call transfers, agent status is very useful as it helps ensure that customers who are transferred are connected quickly with available agents. It enables the agents to easily stay updated with the present status of all the others, hence further encouraging teamwork. This efficacious software helps them know exactly when to reach out, when to transfer a call and when they should take a break. Thus, the entire staff can work as a team with the help of this software.

Team work

 

Advantages of having blended agents

In the context of a call center, the term blended agents refers to the agents who manage both incoming and outgoing calls and applications as needed. Need is determined by contact center traffic levels. The blended agents in any call center are trained to handle both incoming and outgoing calls. This training generally involves:

i) Automatic call distribution system identifying a rise in incoming call volume a

ii) Switching outbound agents’ duties to handle the overflow.

As an alternative, inbound agents can be assigned to outbound calls when the incoming volume is low.

Blended agents
Blended agents

In a blended call environment, the managers can decide when more agents are required for as particular role and instruct them to swith. And all this can be done in the absence of an automated system. Having blended call agents at your call center has a number of advantages like:

i) Increased occupancy

ii) Promotion of short-term offerings

iii) Reduced queueing

iv) Greater staff satisfaction

Blended agents have a huge potential of adding value to a variety of contact centres, and are especially useful in centers with few seats. The reason for this is that small centres are vulnerable to low levels of occupancy which further leads to low efficiency, based on peaks and troughs in call volume. In centres where low occupancy is a major issue, adopting a blended approach can prove to be highly profitable. Instead of revisiting scheduling practices, this technique can act as an efficacious solution to such a problem of low occupancy. Moreover, blended agents can be used on a short-term basis to promote campaigns. Inbound agents can be trained against a simple script to make outbound calls for the duration of a promotion. Employing a blended environment in call centers can also help utilize the resources efficiently and effectively.

Blended environment
Blended environment

 

 

 

 

Call recording and its significance: III

1.Enhances customer satisfaction:

The quality of interaction between a call center agent and a customer decides the efficiency of customer service which further affects customer satisfaction. Therefore, the agent has to communicate clearly, maintain phone etiquette, treat the customer with respect, maintain a pleasant tone throughout the conversation, and provide resolution to all their queries. As mentioned earlier, call recording helps management check whether an agent has efficiently performed in an expected manner or not. It helps managers to resolve customer complaints in an appropriate manner. Also, it enables the agent to play nice knowing that his / her call is being monitored.  Moreover, this forces the agent to be consistently professional in all the calls.

Customer satisfaction
Customer satisfaction

 

2. Improves security:

An appropriate call recording system can be highly beneficial to a company employing it. It helps reduce inappropriate calls and detect any security problems. It enables you to monitor employee interaction to reduce inappropriate conversations. Call recording exempts the chances of agents using the resources for personal use as it also helps to reduce personal phone calls. However, all the call centers are required to inform the customer beforehand that the call is getting recorded. This, in turn, causes the customers to refrain from using abusive language on the call. In other words,  a call recording system actually helps to keep the conversations professional.

Improve security
Improve security

3. Corporate liability and compliance:

As a matter of fact, even a simple miscommunication can lead to a potential lawsuit. So, almost all companies have the potential to face lawsuits.  Hence, a call recording system enables your company to diffuse many such scenarios. Moreover, new and old government regulations require all companies to be compliant with their business practices. So, call recording also helps to maintain compliance with all these regulatory groups. In other words, it exempts any chances of you being prosecuted or fined.

Corporate liability
Corporate liability

 

 

Tips to reduce after call work time: II

1. Use repetitive calls as an advantage for wrap time:

Repetitive calls can be advantageous for work time. Consider making a process document of common best practice call text paragraphs. These call text paragraphs can further be classified into the types of calls your agents receive. This categorized process document can then be sent to them electronically so that they can have it open on their desktop and paste across without re-writing standard advice/actions every time. Some of this text may also be useful to paste into emails which would further save their time.

 

Copy and paste call texts
Copy and paste call texts

2. Make the most out of “hold time”:

There are many instances when calls may have to be put on hold to verify some facts or to route it to another agent or to look up for a solution. This hold time can actually be leveraged to increase the efficiency. Therefore, if you train your agents properly, they may be able to utilize this time to make some entries into the call log in order to reduce the ACW load.

Hold time
On Hold 3d words for waiting for assistance, help or service with great frustration

3. Consider getting feedback:

This strategy can be highly helpful in reducing the after call work time. For this, you need to find out how useful the call text is to the people that depend upon it (other departments, levels of escalation, field operatives, etc.). You also need to know if the details that are being entered are correct or not. In case something is essential or not needed let your team know.

Feedback
Feedback

4. Review:

Lastly, review the statistics and quality of call text from a cross section of team members. Identify the good ones that could be shared as best practice. Also, make sure to identify people that continually take longer in wrap or produce poor results so as to coach them and improve their efficacy.

 

Review
Review

 

 

 

 

Tips to reduce after call work time: I

After call work time is a term used to describe the time taken by an agent to complete any transactions or work for a customer after the call has ended. This is considered as an important bit of time in a contact center once a call has ended when the advisor can update the system with the caller’s resolution, next steps, details or order notes. Apart from this, they may also need to make some outbound calls or send emails during this time to progress the caller’s resolution. Once it is done, the agent has to feed the relevant data into the CRM software so that it can be recorded for security purpose and for future marketing needs.

Wrap time
Wrap time

Now, we know the significance of after call work time. Let’s have a look at some of the strategies to reduce it in order to increase the efficiency of the call center:

1. Provide proper training to the agents: 

In order to reduce the after call work time, you need to train your agents clearly on what is required in call text, logs or notes. You can consider employing speech analytics software to make entries into the CRM data sheet or call logs automatically. You need to train your agents appropriately before they can use this technology efficiently. Their minds should be trained in a way that they are able to multi-function. They should be efficient enough to not make typos and spot them quickly. Moreover, they should be able to make some notes and entries while talking to the client without taking the attention of the caller. This would help improve KPIs.

Training
Training

2. Strive to manage time classifications:

The overall wrap times of a call center will be hugely inflated if people are using these for breaks, chat time, drink refills, etc. As a matter of fact, most contact centers do have targets on wrap time, which can vary depending on the type of center, but often around 5% of average handling time is used. Making the time classifications clear at a team briefing can help in improving the metrics to a large extent.

Managing time classifications
Managing time classifications

 

 

 

Your guide to speech analytics software

Speech analytics refers to the process of analyzing recorded calls to gather customer information to improve communication and future interaction. The process is primarily used by customer contact centers to extract information regarding client interactions with an enterprise. Speech analytics is somewhat similar to automatic speech recognition, however, it can also be used for analyzing the topic being discussed, which is weighed against the emotional character of the speech and the amount and locations of speech versus non-speech during the interaction. The technology can be leveraged to know about cost drivers, trend analysis, identify strengths and weaknesses with processes and products, and help understand how the marketplace perceives offerings.

Speech analytics
Speech analytics

Speech analytics applications are capable of spotting spoken keywords or phrases, either as real-time alerts on live audio or as a post-processing step on recorded speech. It can also be used for categorization of speech in the contact center environment to identify calls from unsatisfied customers.

Spotting spoken keywords and phrases
Spotting spoken keywords and phrases

Call centers employ speech analytics software to identify things like the reason for the call, the products mentioned and the caller’s mood. Speech analytics software is capable of quickly identifying a customer’s needs, wants and expectations if used efficaciously. Moreover, it also helps in identifying areas that need improvement for agents and the business.

Speech recognition for call centers
Speech recognition for call centers

Speech analytics software can also be used to monitor and coach agents. It can further be used for assisting in managing customers and their data. In the case of call monitoring, speech analytics software can help identify selling opportunities and track script adherence and regulatory compliance. When inculcated in the training module, this software can help to improve first call resolution and shorten call times. Operational and performance issues can be found and managed effectively through customer as well as agent monitoring.

Training agents
Training agents

 

Tactics to reduce your call abandon rate: V

1. Provide your agents with the right tools:

The tools that you provide to your agents play a crucial role in deciding the quality of their service. In certain scenarios where the agents are provided with complex tools, that they are unable to use appropriately, they take much more time than expected to handle calls. This affects the quality of customer service and boosts the call abandon rates. Thus, instead of using five different tools which are for free, consider having a developer create one tool that incorporates all the five tools and is easy to use as well. This will help increase your agents’ efficiency and ultimately lower the call abandon rates.

Providing the right tools
Providing the right tools

2. Find the appropriate agents: 

Finding the right people to do work can help assure that calls would be handled quite nicely. With all the calls handled well, the time spent on one call should be short and there would be a lot less number in the queue. Thereafter assigning the respective tasks to the appropriate agents will help you be sure that work will be done well and there will be minimal or no delays. This further means that the callers will not have to wait for long time intervals and their calls will be transferred to the agents as soon as possible. Therefore, customer satisfaction would be an added bonus along with a lowered call abandon rate.

Find the right agents
Find the right agents

3. Make use of the right technology:

Though there is no harm, making use of old tools and old equipments but sometimes these can run slow and affect how agents work. This can, in turn, increase the call handling time and also increase call abandon rate. So, you need to find and use the best, fastest and most efficacious technology. An upgraded, efficient technology helps a lot, especially when you are multi-tasking.

Choose the right technology
Choose the right technology

 

 

Tactics to reduce your call abandon rate: IV

1. Know your customers:

This is one of the most important and effective strategies when trying to reduce your call abandon rate. In order to be able to provide your customers with good messages, good music, and everything else that would help you improve your call abandon rate, you need to know them thoroughly. Therefore, you need to go above and beyond to get the information that you would need to further improve your queue message, on- hold music etc.

Know your customers
Know your customers

2. Keep yourself updated with the latest trends:

In order to effectively reduce your call abandon rate, you need to keep yourself updated with new trends being used in the world of customer service. You need to be aware of the new trends in providing service. Moreover, you need to figure out those specific days of the week when there are a lot more calls as compared to other days. Once you have figured out the busiest days, take measures to lessen the burden and increase the call center’s capacity for those particular days. This would help lessen the call abandon rate and give your business more positive reviews from customers.

Keeping updated with the trends
Keeping updated with the trends

3. Train your agents appropriately:

Consistent training sessions should be held to improve the efficiency of training agents. They should be trained to handle even the worst of all customers. This would help you keep them updated with the latest trends and make them learn about the advancements in the technology. Moreover, these training sessions would help them perform better even during times when they are too pressured and stressed out. When trained appropriately, these agents can easily handle calls and provide solutions that are needed by the customers. This would effectively improve the quality of customer service and lower the call abandon rate.

Training your agents
Training your agents

Tactics to reduce your call abandon rate: III

1. Offer a callback facility:

In order to reduce the call abandon rate, you can consider replacing hold time with a callback. According to research conducted by Forrester, providing the customers with an option to hold their place in the queue and go on to do something else is highly appealing, with 75% stating a preference for it. Therefore, instead of asking your customers to wait on hold allow them to request for a callback. This will lead to the customer being immediately released from the waiting list. Thereafter, he can be given a callback as soon as an appropriate agent is available. Apart from lowering the call abandon rate it also leads to an increased first call resolution, thus benefiting the organization.

Call back facility
Call back facility

2. Employ omni- communication channel:

This is yet another tactic that can effectively reduce your call abandon rate. Omni-channel communication channel refers to various channels of support other than the phone. Employing omni-channel communication channel would definitely lower the burden and reduce call abandonment. You must consider adopting omni-channel communication to provide a consistent experience to your customers across channels.

Omni communication channel
Omni communication channel

3. Consider changing your on-hold music:

According to a research has shown that 71% of customers like to listen to music while they are on hold. Therefore, your choice of music plays a crucial role in maintaining the customers’ patience. As a matter of fact, the music played at the time of hold could be causing the callers to hang up the phone. Therefore, you need to check the analytics and see when the maximum drop-offs occur. In case it is after the music starts playing then consider replacing it with the customer’s choice of music. This can be done by asking the customers’ feedback about the on-hold music on social media sites. Based on their consensus, the required modifications can be made.

On-hold music
On-hold music

4. Change your queue message:

Customers tend to learn your queued messages when they call frequently. So, they tend to skip the instructions and directly press the required numbers as they memorize the sequence. This causes problems. Thus you can consider changing your queued messages consistently. This will help buy the agents time to finish up on earlier calls. Therefore, by the time the call goes through, there would be a lot less waiting time for the new ones.

Queued messages

Tactics to reduce your call abandon rate: II

1. Leverage CDR systems:

You can leverage CDRs i.e. call detail report systems to effectively improve the customer experience and lower your abandon rate. The call detail report systems capture information about which line a call came in on, the time it came through, how long the customer was on hold for, and which agent they eventually spoke to. It also lets you know if they hung up before being connected.

CDR
CDR

2. Manage the call queue efficiently:

Managing your call queue is a clever tactic of reducing the abandon rate. You can leverage these call detail reports to gain insight into your calls including the ones that never got answered. By knowing the KPIs such as who abandoned a call, when they called you, and how long they waited before hanging up, you can make informed decisions regarding problem resolution. Since it provides you a detailed understanding of your callers’ patience, so you can actually employ this information to improve the customer service.

KPIs
KPIs

3. Consider changing your welcome messages:

You can consider replacing the generic messages with a short welcome message which informs your customers that they are being held in a queue. As an alternative, you can also include a compliance message such as “all calls are being monitored for compliance purposes”. Also, providing them additional information will keep them on the line for longer, increasing the chance that they will get through to one of your agents.

Welcome message
Welcome message

4. Alter the frequency of queued messages:

As a matter of fact, callers would much prefer to hear music until they get through to an agent. Since in most cases, the callers get occupied with additional while they are kept on hold, every repetition of the message will draw them away from their activity, hopeful that their call has finally been answered, only to find out that they are still on hold. So, you can consider alternating between automated messages and hold music with varying intervals. As an example, you can first play the automated message and then play the hold music for 1 minute. This can be followed by another automated message and then the hold music being played for two minutes and so on.

In-queue messages
In-queue messages

 

 

 

 

 

Strategies to improve first call resolution stats: III

1. Avoid conflicting metrics:

Call centers make use of a number of metrics to determine quality and profitability.  Some of these metrics are business oriented and others are customer oriented. In order to boost the first call resolution stats, the metrics provided by the call center should be clear enough in order to avoid any confusion. Let’s take an example of conflicting metrics: If the focus is on reducing the time per call the call centers might find FCR rates falling as agents would be looking to wrap up the call as soon as possible, irrespective of the customer issues. Thus, the call center metrics should be exempted of all sorts of confusions.

Call center metrics
Call center metrics

2. Make use of agent feedback:

Agent feedback is yet another tactic of improving first call resolution stats. This requires instituting a system of soliciting feedback from your agents. Since they deal with customers all day long, they can provide insights on what changes can be made to improve FCR rate. These agent feedbacks can be used to ask about workflow, systems and processes that need to be tweaked or implemented to achieve higher rates.

Feedback from agents
Feedback from agents

3. Ensure the proper functioning of your IVR system:

A properly functioning IVR system is highly recommended for improving first call resolution rates. It exempts customer frustration so that do not hang up. Moreover, this improves the efficiency of the call center system.

Cloud IVR

4. Ensure proper resource access to the agents:

There are instances where given the dozens of applications agents need to deal with on each call, they aren’t able to quickly access that information. This causes customers to be transferred multiple times which further leads to customer dissatisfaction. Another common hurdle to first call resolution is that agents are not given the authority to deal with issues beyond the basic, such as dealing with returns, offering discounts, etc. and then the customer call gets forwarded. Therefore, providing proper access to resources can help your agents work efficiently and hence increase FCR stats.

Access to required resources
Access to required resources