How is live chat better than phone and email support?

Live chat has become a turning point in a customer’s shopping ride and while making purchase decisions. It really gratifies the customer to such an extent that just having a live chat icon at your website boosts the confidence of the customer. He is happy that just like in a real store front, here at the website also there is some one “live” to help him out, in a fix.

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Here’s why you should opt for omnichannel customer service

Omnichannel customer service

An omnichannel customer service is the best way to provide the customers with a seamless shopping experience, no matter wherever he/she is shopping from. This type of customer support includes channels such as FAQ web pages, mobile applications, social media and more. The basic idea is to let the customers avail assistance through their preferred channel of communication. Omnichannel customer service not only enhances the quality of customer support and provide you happy and loyal customers. There’s a lot more, that it can do for your business. Read on to know:

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Best strategies to curb agent attrition: V

1. Consider agent priorities:

According to a research, agents who have worked in the contact center for more than six months have these top three priorities namely:

i) salary

ii) progression

iii) nice environment

On the other hand, the top three priorities for those who have been in the role for less than six months are as follows:

i) nice environment

ii) salary

iii) company culture

Therefore, incentive planning needs to be done on the basis of these priorities in order to lower agent attrition levels in customer support centers. This further helps you can gain the most out of the rewards that are offered. Apart from this, customer support managers also need to focus on the salaries of jobs which require similar skills to the agent role. Also, they need to make sure that the rates of pay that you offer are competitive.

Priorities
Priorities

2. Consider benchmarking against good agent skills:

The act of benchmarking the skills of new agents against their well-skilled counterparts will help benefit the quality of calls and provide the required guidance. In order to reduce agent attrition, benchmark advisors against their colleagues instead of alongside metric based targets. Further, suggest them what to pick up from them in call quality monitoring sessions.

Benchmarking skills
Benchmarking skills

3. Monitor customer-centric metrics:

As a matter of fact, the most effective call center agents are typically the ones that make a personalized connection with their callers and derive the most satisfaction from their job. Therefore, it is necessary to monitor customer-centric metrics such as contact quality, customer satisfaction, and first contact resolution. Thereafter, measures need to be taken to enhance them. Also, the contact center managers need to ensure that quantitative metrics such as average handle time or calls per hour are not overvalued. This will help increase customer satisfaction and curb agent attrition.

Customer centric metrics
Customer centric metrics

A complete guide to call center analytics: III

1. Cross-channel analytics

Customers today, have been provided with multiple channels through which they expect to be able to reach and interact with call center agents. The data flowing in from each of these channels contains valuable insights. This call center analytics enables organizations to identify and evaluate the data so gauged and choose the best channels for interaction with customers. Cross-channel analytics provides a way to determine what channels any of their customers are using at a given moment, and tailor their service options accordingly. Agents can provide a personalized and exceptional customer interaction if they have the required information at their fingertips.

Cross channel analytics
Cross-channel analytics

2. Self-service analytics:

This is yet another call center analytics that enables the users to access and analyze corporate data even if they are not trained as a data scientist and do not have any working experience with business intelligence and data mining. Self-service analytics helps to do so through the use of tools that simplify the ease of understanding. It further enables organizations to solve the problems and needs of a large number of businesses that too without the need for data professionals. Self-service requires minimal human involvement and helps cater a larger number of customers efficiently.

Self-service analytics
Self-service analytics

3. Performance analytics:

Performance analytics exempts the dependency of call center managers on daily reports and roll ups so as to know how well things are going. It basically offers online reporting and dashboard views of critical performance data, both real-time and historical, in context. This call center analytics enables the organizations to gauge and update relevant information and insights. Based on this information and insights, it further enables the organizations to take pro-active steps to ensure the best possible service to their customers. Thus, it actually helps enhance the customer experience to a large extent.

Performance analytics
Performance analytics

 

 

A complete guide to call center analytics: II

1. IVR analytics

IVR analytics is a highly effective end-to-end call assessment solution that is a part of customer experience strategy. As a matter of fact, the customers who are greeted by linear thinking IVR systems instead of human voices already assume that their self-service experience is going to be less than favorable. Conducting IVR data analysis helps produce valuable insights that answer many important questions. With insights to these questions, organizations can improve their IVR systems, make them more clear, efficient and user-friendly in responding to callers. Thus, IVR analytics contributes to the success and profitability of companies of all sizes by helping to reduce costs, increase and enhance self-service options, improve first contact resolution, and boost customer satisfaction by providing an exceptional customer experience.

IVR analytics
IVR analytics

2. Predictive analytics:

Predictive analytics consists of a number of statistical techniques from predictive modeling, machine learning, and data mining that analyze current and historical facts to make predictions about future or otherwise unknown events. Using in-depth review of past performance in call volume, service level, handle time, and customer satisfaction, the predictive analysis makes it possible to apply past solutions to upcoming problems. This information can also be used in training to boost call agent effectiveness and enhance the customer experience. Predictive analytics help organizations determine which operational changes would be the most effective at improving the call center’s overall performance. As an added bonus, it also reduces handle time and operational costs by providing more effective communication.

Predictive analytics
Predictive analytics

3. Call center desktop analytics: 

Call center desktop analytics enables companies to capture inefficiencies, improve security, and explore potential coaching opportunities for phone agents. By viewing the phone agent’s activity during the call and capturing all activity on the agent’s desktop, a company can ensure that the agent is using their systems most effectively, and that the systems themselves are functioning properly. Using comprehensive desktop analytics, an analyst can find and remove redundant tasks that increase call handle time and frustrate both agents and customers alike. This would further help in providing exceptional customer service.

Desktop analytics
Desktop analytics

Cross-media queuing and its components

The term “Cross-media queuing”  refers to a call center methodology in which all incoming messages, be it a phone call, an e-mail, fax, interactive voice response (IVR) message, website submission or an instant message, is routed in the same way. As per a resource, Intel provided a whitepaper which states that the cross-media queuing application needs five components. Cross-media queuing is achieved with the help of technology tools that help in creating a queue engine, media interaction modules, agent application modules, configuration and administration modules and a statistical and reporting module.

Incoming queries
Incoming queries

The specified components and their functions have been described in detail below:

1.A queue engine:

The cross-media queuing requires a queue engine to act as a central coordination point. A system manager configures business rules. This coordination point negotiates all interactions with customers based upon these business rules.

2. Media interaction modules:

Customer queries may be received through a number of channels. In order to accept incoming customer queries from media channels and send the queries to agent applications as directed by the queue engine, media interaction modules are needed.

3. Agent application modules:

Customer queries arrive every now and then at call center agents’ desktops. Therefore, in order to enable automatic management of these queries, agent application modules are needed. The modules could be built by the system developers. Agent application modules can even be modified to be integrated into specific desktop applications.

5. Configuration and administration modules:

Configuration and administration modules are the ones that system administrators can use to establish business rules for routing media configure and manage queuing features.

6. Statistics and reporting module:

This type of module is required for recording and reporting purpose in a cross-media queuing system. A statistics and reporting module records and reports upon the flow of communication. It also lets you measure the system’s performance and record it as well.

 

All you need to know about ITS in a call center

In call centers’ context, ITS stands for issue tracking system. It is also known as trouble ticket system, support ticket, request management or incident ticket system. An ITS is a computer software package that manages and maintains lists of issues, as needed by an organization and is used in its customer support center. They are basically used to create, update, and resolve reported customer issues, or even issues reported by that organization’s other employees. As a matter of fact, support ticket should include vital information for the account involved and the issue encountered.

Issue tracking system
Issue tracking system

In most cases, an issue tracking system also contains a knowledge base containing information on each customer, resolutions to common problems, and other relevant data. An ITS is similar to a “bug tracker”, and often, a software company will sell both. In fact, some bug trackers are capable of being used as an issue tracking system, and vice versa. Consistent use of an issue or bug tracking system is considered one of the “hallmarks of a good software team” as it enhances the quality of customer service.

Knowledge base software
Knowledge base software

A ticket element, within an issue tracking system, refers to a running report on a particular problem, its status, and other relevant data. They almost always have a unique reference number, also known as a case, issue or call log number which is used to allow the user or help staff to quickly locate, add to or communicate the status of the user’s issue or request. Also, they are commonly created in a help desk or call center environment

Support ticket
Support ticket

As far as issues are concerned, they can have several aspects to them. An urgency value may be assigned to each issue in the system, based on the overall importance of that issue. Of all the issues, low or zero urgency issues are minor and should be resolved as time permits. Other details of issues include the customer experiencing the issue (whether external or internal), date of submission, detailed descriptions of the problem being experienced, attempted solutions or workarounds, and other such information.

 

 

What is meant by skills-based routing?

Skills-based routing refers to a call-assignment strategy used in call centers to assign incoming calls to the most suitable agent, instead of simply choosing the next available agent. It can be considered as an advancement to the ACD systems found in most call centers. Call centers these days have become larger and have to deal with a wider variety of call types. Skills-based routing comes as a perfect solution to this problem. A successful skills-based routing strategy enables you to increase agent productivity by allowing agents to draw on their personal knowledge and experience base to answer questions faster. this further reduces call-handling time, increases the likelihood of first-call resolution and increases customer confidence and satisfaction.

Skill based routing
Skill based routing

 

A simple automatic call distributor (ACD) system might do nothing more than route calls to the next available agent irrespective of that agent’s expertise and skills. On the other hand, skills-based routing allows contact centers to designate agents as specialists in certain products or issues. Basically, skills-based routing is used to assess the skills needed for a particular call by the dialed telephone number and the calling number or caller’s identity, as well as choices made in any associated IVR system. Thereafter, this highly efficacious system attempts to match the call to a suitably trained agent. The basic idea behind the functioning of skills-based routing is that an agent with matching skills will be able to provide a better service and enhance the customer experience.

Enhanced customer service
Enhanced customer service

According to manufacturers skills- based routing provides the following benefits:

i) it improves customer service

ii) shortens call-handling time

iii) makes training shorter and easier

iv) increases agent utilization,

v) boosts productivity

vi) increases revenue growth

 

Thus, skills-based routing has become a major selling point, over the simpler ACD that it replaces efficaciously!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why you should employ a predictive dialing system: II

1. Helps organize and maintain client database appropriately:

Making use of a predictive dialing system can help organize and manage the client database and maintain all relevant records systematically. In other words the manual process of manually scribbling down the notes is replaced by an automated one. Also, it can rework the call structure based on the record of previous calls, so the fear of misplacing the data is eliminated as well. Predictive dialing provides you a separate list of numbers which were busy or had received no answers, so that, you can call these. In addition to this, it also mantains a do-not-disturb log so that the manager knows who doesn’t want to be called again. The entire process helps filter the other numbers which don’t have any potential of generating sales so that the agents can focus entirely on the productive ones.

Organized database
Organized database

2. Keeps the database updated:

The predictive dialing system helps ensure the database is always up to date. Relevant information about the customer and past call history are taken into consideration. Also, separate call-back lists are maintained along with the time of preferred calling. The predictive dialing system automatically places the call at the right time, puts an agent on the call and supports him on a real-time basis with the relevant and updated information required to handle the call and solve the queries.

Update
Update

3. Improves administration-workforce relationship:

Sice in this system, workload is assigned by an automated system, so, all the agents get an equal chance to improve. This makes the work challenging and hence, improves the efficiency of each agent working in a team. Also, it helps improves agent morale and makes it easier for them to fulfill sales targets. This further improves the professional relationship between the administration and the workforce.

Professional relationships
Professional relationships

4. Cost reduction

With this highly efficient system, there is no room for an expensive PBX setup or an operator who manually maintains the call log or routes calls to agents. Thus, it helps in cost reduction to a large extent.

Cost reduction
Cost reduction

 

 

Advantages of using a power dialing system: II

1. Improves idle rate per agent:

Power dialing system refers to an automated telephone dialing system that connects prospects with agents more efficiently by allowing agents to focus on live connections instead of manual dialing. It makes use of a manually-configured calls-to-agent ratio based on which the system automatically dials the next contacts as soon as the agent becomes available. As a result, the agents do not have to waste their time managing list of telephone numbers and rectifying errors. They can simply focus on enhancing their interaction skills with frequent coaching and training sessions. Power dialing system ensures maximum engagement with the customers such that the agents are always connected to a live call hence improving the idle rate per agent and boosting customer satisfaction.

Agent productivity
Agent productivity

2. Eliminates time wastage:

Whenever a call is placed, there are a number of reasons for agent time wastage, some of them being uninterested parties, busy signals or empty households. Employing a power dialing system helps eliminate all these possibilities and ensures that the agents connect with the right prospect at the right time. It further eliminates unanswered calls, dropped numbers and automated answering machines. This is how time wastage is eliminated and unproductive calls are avoided.

No time wastage
No time wastage

3. Boosts sales:

Now, with all the advantages mentioned earlier, call centers can gain huge profits and long-term customer relationships. As mentioned earlier, power dialing system helps you eliminate time wastage, increase agent productivity, generate and nurture leads more efficiently, and also avoid missing opportunities. Collectively, all of these advantages lead to a bigger advantage i.e. boosted sales. With the help of power dialing system, call centers can witness their sales to get double or more. It further leads to improved ROI as it not only increases the quality of calls dialed but also the quality of customer interaction and hence, customer satisfaction.

Boosted sales
Boosted sales

 

All you need to know about call scoring

Call scoring is a process that enables you to derive additional benefits from efforts to analyze recorded calls for information. This process can benefit customers, agents and company sales and marketing plans. It provides a systematic means to conduct these reviews and identify the weakest areas of agent performance. Moreover, it lets you know the steps necessary to improve the agent’s performance.

An example of call scoring
An example of call scoring

Contact center call scoring can be regarded as a useful training and management tool. Scorecard is an essential element in the entire process. Using this scorecard and setting contact center standards, you can improve your contact center performance. Call scoring can be done by determining whether:

i) the customer was met with a friendly greeting or not

ii) he/ she was asked their name and was it used during the call

iii) the agent keeps a positive attitude across all customer contacts

 

Call scoring tools
Call scoring tools

 

The very first step in the call scoring process is to determine what elements are important in each customer engagement. This is followed by a process of knowing how each effort should be scored against these pre-determined criteria. As a matter of fact, most of the scorecard elements are fairly standard and are derived from dividing a call into segments. Moreover, the calls can be scored on a 1-10 scale, or 9 in the form of A-F letter grades.

Example of scorecard
Example of scorecard

A basic open-middle-close format is employed in many companies. This approach focuses on determining:

i) how the customer is greeted

ii) how the problem or question is resolved

iii) how the call ends

iv) whether the agent was able to answer all questions

v) whether the agent was friendly when the caller was hostile

vi) if any upsell opportunities were missed

Once the scoring has been done, the results can be shared with each agent. Additional training can also be scheduled in cases where the agent performance falls below the expected level.

 

 

 

Benefits of using speech analytics: I

As we mentioned in an earlier post, speech analytics refers to the process of analyzing recorded calls to gather customer information to improve communication and future interaction. The information cumulated using speech analytics can be used to discover information relating to strategy, product, process, operational issues and contact center agent performance. Moreover, it can be leveraged to identify areas in which contact center agents may need additional training or coaching, and can automatically monitor the customer service provided on calls. Easing out a number of processes at the call center, speech analytics provides a number of benefits.

1. Helps manage operational and performance issues:

Speech analytics can be used by call center managers to monitor customers and call center agents simultaneously. They can actually keep an eye on their performance in order to make sure regulatory requirements are met. Moreover, this highly efficacious technology can be used for coaching call center agents. Well trained agents are efficient enough to resolve customer queries which further improves first call resolution and reduces call volume. In other words, operational and performance issues that occur throughout the enterprise can be tracked and managed, hence, resulting in improved service quality.

Monitoring call center agents
Monitoring call center agents

2. Provides valuable insights regarding marketplace:

Not only call centers but the entire enterprise can benefit from speech analytics. As an example, sales organizations can leverage the power of this amazing technology to identify up-sell and cross-sell opportunities. The tools engaged in this process can actually be used to track the effectiveness of marketing campaigns. Sales managers can utilize the data gathered using speech analytics to learn about how a particular up-sell or cross-sell impacted a customer’s level of satisfaction. They can also determine how different customer demographics respond to the offers, using this technology. This does not end here! Personalized up-sell and cross-sell opportunities that meet a customer’s specific needs can also be created using this wonderful technology.

Upsell and crossell
Upsell and crossell

 

 

Blended universal queue system and its advantages

Blended universal queue, more appropriately known as the universal queue (UQ) refers to an advanced concept in contact center design. As per this concept, multiple communications channels (such as telephone, fax, and email) are integrated into a single queue to standardize processing and handling. In other words, the universal queue is essentially a combination of email, chat and other data enabling universal queuing along with call blending.

Blended universal queue system
Blended universal queue system

Importance:

1. Universal queue system provides a single unified workflow which integrates all the various trouble tickets, CRM cases, mobile, social and traditional channels into a singular entity so as to eliminate improper handling of customer issues.

Handling customer complaints
Handling customer complaints

2. This highly efficacious system allows the customers to opt for a communication channel of their choice. Thus, people who do not wish to talk over a phone call can use email or another such channel of communication while the ones who are comfortable with calls can directly talk to the agents for query resolution.

Choosing communication channels
Choosing communication channels

3. Blended universal queue system provides improved cross-channel flexibility. This further results in an enhanced user experience leading to a higher customer satisfaction.

4. As far as the business agents are concerned, they can leverage the universal queue to gather valuable insights and information available across the various channels. This may help them manage their customer care workload more effectively.

Valuable insights
Valuable insights

5. The universal queue system helps in increasing the productivity of an organization by providing the facility of optimizing work patterns of its employees according to the operational requirements of the center.

Increasing productivity
Increasing productivity

6. It facilitates a smooth delegation of work among the agents according to the customer priority, availability, and their individual skills. Moreover, this technology is capable of identifying as to which of the channels need precedence over the rest of them, based on the individual priority.

Delegation of work

 

 

 

Call abandonment rate and its elements

An abandoned call refers to a call or any other type of contact proposed to a call center but ends before any communication takes place. Call abandonment rate better known as “Abandon Rate” further refers to the percentage of inbound phone calls made to a call center or service desk that are abandoned by the customer before speaking to an agent.

Call abandonment
Call abandonment

Types of abandoned calls:

  • Short abandoned calls:
  • Calls abandoned in the IVR:
  • Transferred calls
Abandoned calls
Abandoned calls

Calculating abandon rate:

The mathematical formula to calculate abandon rate is as follows:

Abandonment rate % = [Number of Calls offered – Number of Calls handled] / [Number of Calls offered] * 100

There exists a revised formula for the above calculation which excludes shortly abandoned calls ( occurring due to various reasons):

Abandonment rate % = [Number of Calls offered – Number of calls abandoned in 5 seconds – Number of Calls handled] / [Number of Calls offered – Number of calls abandoned in 5 seconds] * 100

Abandon rate
Abandon rate

Common mistakes regarding abandon rate calculation:

i) Excluding short abandoned calls:

Generally, calls that abandoned in the first 5 seconds are excluded due to two reasons:

  • Customers dial the wrong number and only realize when the call is connected.
  • They dial the right number but think they may have dialled a digit incorrectly and then hang up and redial just to be sure.

ii) Failure to measure calls abandoned in the IVR:

The correct procedure of calculation is measuring the abandon rate from the telephone network side of the system and not the agent queue. But unaware of this fact, many people fail to measure calls being abandoned in the IVR. The reason being that they had chosen to only start the statistics from the moment that people left the IVR and joined the queue proper.

iii) Counting transferred calls as two different ones:

This is yet another mistake that people often make. It is not a correct method of abandon rate calculation if you count transferred calls as calls that have been handled twice.

Abandoned calls
Abandoned calls