Tactics to reduce your call abandon rate : I

As a matter of fact, callers do not like to be on hold for a long time and agents do not enjoy talking to callers who have been on hold. Bu8t these things occur quite often. According to a research, call abandonment is on the rise, as call centers are being asked to do more with less while facing increasing call volumes (growing at 20% per year). Moreover, each abandoned call reduces first call resolution (FCR) rates and leads to customer service inefficiency. This further means that a high abandon rate is a sure sign of caller frustration.

Call abandonment
Call abandonment

In order to deliver an exceptional customer service, consider lowering abandon rates as it lowers costs, improves customer satisfaction and experience. Here are a few strategies that can be employed to lower the abandon rates:

1. Consider increasing the capacity:

This is the simplest way to improve your call abandon rates. This will help in reducing or eliminating the number of customers that have to wait. Therefore, you should consider increasing the number of staff that you employ. As an alternative, you can also consider making changes to your scheduling or reducing your average handling time.

Increasing capacity
Increasing capacity

2. Be honest to your customers:

In cases where hold-times are an issue, consider preparing customers by placing a message in the interactive voice response system or automatic call distribution system. This will inhibit a sense of loyalty as you will be honestly informing them of estimated wait times. This will lower their desire to abandon the call and encourage customers to call during off-peak periods.

Estimated wait time
Estimated wait time

3. Increase your ring time:

Another useful tactic to reduce abandon rate is increasing your ring time, rather than clicking straight through to an automated message. This will help you gain vital extra seconds at a low risk. People are less likely to abandon calls at such instances because listening to the repetitive ringing sound is a familiar experience for most people and is less likely to irritate them.

Increase ring time
Increase ring time

 

 

 

Strategies for generating B2B leads online: I

In the previous post we talked about B2B lead generation and its components. Now let’s take a look at the strategies that can be employed to generate leads online:

1.Email marketing:

It refers to sending a commercial message to a group of people (typically potential or current customers), using email. It basically inculcates the use of email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be carried out using:

  •  Transactional emails: These emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be to confirm a commercial transaction that the recipient has previously agreed to enter into with the sender, along with a few other narrow definitions of transactional messaging.
  • Direct email: It involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products).
  •  Mobile email marketing: It develops large amounts of traffic through smartphones and tablets.
Email-Marketing
Email-Marketing

2. Social marketing:

This type of marketing involves leveraging social media to generate leads online. Businesses can use it to generate and nurture millions of dollars worth of leads. As a matter of fact, one of the most obvious ways to generate B2B leads from social media is using LinkedIn. Since social media is an integral part of content marketing, and to some extent, search marketing, so, your blogging or info graphics can be extremely successful if you are active on social media platforms.

In order to integrate social networks into their marketing strategies, companies have to develop a marketing model. One such model includes the following steps:

  • Selection of the correct social networks to use
  • Setting out a financial plan for hiring social media brand managers or consultants
  • Designing organizational structures to manage the social network in the companies’ market
  • Selection of target markets
  • Selection of the products, services, brands or company messages that you plan to promote
  • Performance measures for the social media strategy such as evaluation, data analytics, etc.

 

Social marketing
Social marketing