Personal branding for B2B lead generation: How to do it the right way

Personal branding

Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format. According to “Brand Yourself”, a personal brand should reflect your actual personality and should not be an idealized version of who you are. Since the relationship between brands and consumers needs to be made and remade consistently. You need to know that there is a constant desire for a reinforcement of the self-brand.

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