Outbound marketing strategies to grow your business: II

1.Web syndication:

Web syndication is one of the many, highly effective outbound marketing strategies. It involves a website providing content to an arbitrary number of subscribing websites in order to redistribute it.  In case of subscribing sites, syndication is an effective way of adding greater depth and immediacy of information to their pages, making them more enticing and knowledgeable to users. On the other hand, for the providing site, syndication widens exposure, thus,  generating new traffic for the providing site. It further makes syndication an easy and reasonable form of advertisement. Web syndication is a highly efficacious outbound marketing tactic for promoting your product. as the prospective buyers won’t necessarily arrive at your website at the beginning of their buying journey.

Web syndication
Web syndication

2. Display advertising:

Display advertising refers to advertising on websites. This outbound marketing strategy involves many different formats and contains items such as text, images, flash, video, and audio. It can be leveraged to deliver general advertisements and brand messages to site visitors. When you want to target different demographic or behavioral actions, display advertising can prove to be extremely helpful. All you have to do is, select where you want the ads to be seen by identifying and selecting an online publication where your leads spend time. They are also effective at every stage of the funnel.

Example of display advertisement
Example of display advertisement

3. Re- targeting ads:

Retargeting is a term used for a cookie-based technology that uses a simple  Javascript code to anonymously follow your audience all over the web. Since it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest, so it exempts any sort of extra expense of advertising. Whenever a new visitor comes to your site, the code drops an anonymous browser cookie and when the same visitor browses the web, the cookie will let your retargeting provider know when to serve ads. Also, it ensures that your ads are served only to people who have previously visited your site.

Re- targeting ads
Re- targeting ads

How to leverage PPC for lead generation: II

1. Ensure relevance between your PPC ad and landing page content:

When online users have queries related to a particular topic or want to know more about a product or service, they search the required information using specific keywords. Also, if your ad is focused on the desired certain keyword or topic, it is expected that your landing page would provide more information about that particular keyword or topic. The users would definitely be turned off if your landing page content talks about everything else except what’s mentioned in your PPC ad. Therefore, your content should be optimized in such a way that it entices landing page visitors to become a lead or a customer.

PPC ads in accordance with content
PPC ads in accordance with content

2. Employ convincing tools to support your ad claims:

For effective lead generation support your PPC advertising campaigns with evidence. This will help you gain the trust of your target audience. You may employ convincing tools such as customer testimonial, slideshows, white papers, and eBooks. these tools could support your claim as a reputable product or service. You can also feature prominently trusted seals from organizations or agencies that will increase your credibility, gain your targeted audiences’ trust, and convert them into long-term customers.

ebooks
ebooks

3. Entice your visitors with giveaways:

You may entice your visitors by including rewards and offers that you would give them in exchange for their sign-up information to a blog or newsletter. These giveaways may include webinars, ebooks, videos, presentations and more. Make sure that these rewards and offers are well-designed to give your web visitors something of value that will tempt them to know more about your brand, product or service. Also, it is suggested that you place your offers near your lead generation form, with customized graphics and text that will convince people to make a response to a particular call-to-action.

Free webinar
Free webinar

How to leverage PPC for lead generation: I

Pay-per-click marketing refers to the way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. The basic idea is, every time your ad is clicked, sending a visitor to your website, you pay the search engine a pre-decided fee.When your PPC campaign is well-designed and running smoothly, the visit is worth more to your business than what you pay for it. PPC has the strongest potential of helping you achieve your goals, so, you need to know the tactics that’ll help you leverage PPC for your business:

1. Landing page is the way to go:

Firstly, what actually is a landing page? It is a single web page that appears whenever a search engine optimized search result or an online advertisement is clicked. You should direct your prospects to a well-designed landing page instead of your homepage. The landing page usually displays directed sales copy that is a logical extension of the advertisement, search result or link. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate. You can actually leverage your landing page to generate a direct action from a website visitor that will convert them either as a business lead or a paying customer. The key here is to directly go to the point and focus everything there in your landing pages with the only goal of lead generation in mind.

Landing page
Landing page

2. Put up relevant fields in your contact forms:

Your forms should be focused only on the most important items that you need to know and avoid form fields that would ask a bunch of questions that are really not that relevant enough for your purposes. Since, lead generation forms are created for an important purpose, and that is to collect important information about a web page visitor and convert them into valuable leads. Therefore it becomes very important to have your forms designed with lead generation as its primary focus.

Lead generation form
Lead generation form

 

 

 

How beneficial is live chat for hospitality websites

Hospitality

With the entire world turning tech-savvy, websites have become the very first point of contact between the customers and the businesses. As they always say: First impression is the last impression! Hospitality is solely about an exceptional customer service. So, it’s imperative that these websites offer a live chat support. Live chat for hospitality websites is something that’s needed to accomplish the booking targets and boost website conversions. Read on to know the various advantages it provides:

Continue reading “How beneficial is live chat for hospitality websites”

Here’s how you can effectively boost your website CRO

CRO

CRO or conversion rate optimization refers to a structured and systematic approach to enhance the performance of your website. The process is all about leveraging the website traffic to benefit your business. It may include anything from changing the color of a CTA button to personalization. The main aim of the process is to boost the conversion rates exponentially. Here are the best practices to boost your website’s CRO.

Continue reading “Here’s how you can effectively boost your website CRO”

Using live chat for upselling the right way!

Upselling

The term ‘upselling’ refers to a sales technique where a customer is made to spend more by buying an upgraded version of what’s being purchased. It may also mean exposing the customer to other unexplored options. Either way, it’s about convincing a customer to spend more.

However, it’s very important to know the right way and time to upsell. That’s because you may seem pushy if it’s not done in a proper manner. The best way to do it is using a live chat service. Here’s how you can do it:

Continue reading “Using live chat for upselling the right way!”

Common live chat fails and ways to combat them effectively

Live chat fails

Making the most out of a live chat service is just a matter of using all the live chat elements in the correct proportions. If used correctly, live chat can help generate leads, reduce cart abandonment, boost sales and gain loyal customers. On the other hand, if the chat support is not up to the mark, it can drive the customers away. Here’s a list of the most common live chat fails along with the ways to mend them:

Continue reading “Common live chat fails and ways to combat them effectively”

Here’s why you should opt for a mobile-friendly live chat?

Mobile-friendly live chat

It has long been said that today’s customers have a very short attention span and even smaller level of patience. Also, with the growing usage of mobile devices, it’s no brainer that most of them are likely to access the internet through mobile devices. Now, if the websites are not mobile friendly in the first place, it’s a loss for the respective businesses. Next, if the websites are mobile friendly, and they offer a live chat service that’s not mobile friendly, it won’t be as fruitful as expected. A mobile-friendly chat is what the mobile users require today to resolve their queries on the go and be confident enough to do business with the respective websites. Here’s what all a mobile-friendly chat can do for an e-commerce website:

Continue reading “Here’s why you should opt for a mobile-friendly live chat?”

Provide real time convenience to your customers with live chat

Live chat

It’s no brainer that the product quality alone cannot do wonders for a business today. Customer service is what needs to be taken care of in today’s era. Providing real-time convenience to the customers is what businesses should aim for today. The best way for providing this convenience is ‘live chat’. Here’s all that makes a live chat software that effective:

Continue reading “Provide real time convenience to your customers with live chat”

All that you should not be doing during a proactive chat

Proactive chat

As a matter of fact, not all the website visitors like to engage. They rather like to be engaged. That’s where a proactive chat steps in. These chat invitations facilitate customer engagement so that you do not miss out on any opportunity of conversion. However, proactive chat can be beneficial only if you use it in an appropriate manner. There are certain mistakes that if committed can actually have a negative impact on your visitors. Read on to know what they are:

Continue reading “All that you should not be doing during a proactive chat”

Brand building: Top 4 tools to accomplish your goal successfully

Brand building

As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:

Continue reading “Brand building: Top 4 tools to accomplish your goal successfully”

Top 5 lead generation strategies for a highly successful business

Lead generation

Lead generation refers to the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It is very important to have qualified leads so as to have qualified leads.

Lead generation is all about brand awareness, pulling down leads and making sales. Therefore, employing the best lead generation strategies can prove to be beneficial for any business in the long run. Here we have piled up the best lead generation strategies that you can leverage to boost your lead generation:

Continue reading “Top 5 lead generation strategies for a highly successful business”

Tips to increase conversion rate: IV

1. Provide proper product description:

A proper product description includes a bunch of bullet points with features along with the price. It means adding as much information about them as possible. The best kind of product descriptions includes adding pictures, videos, reviews to all of your products.

Proper product description
Proper product description

2. Ease down your process of buying from you:

An easy buying process is very crucial to increase conversion rate.  The basic idea is to make sure that people should not try to figure out how to buy from you or where to click. It should include as few clicks as possible. Always guide the user towards the action you want them to take. In case you have a lot of products, build better filters, so your prospects could identify the right one for them without spending too much time. In order to ease down the process further, ask to fill as few fields as possible and avoid asking irrelevant questions. Most importantly, do not force users to sign up in order to buy. According to the story of the “300 million dollar button” the main point for increasing conversion rate is to avoid forcing people to sign up as a user in order to buy from you. Let them check out as a guest and you will notice that it will make a world of difference.

Easy buying process
Easy buying process

3. Make the most of videos:

As a matter of fact, videos can improve conversions when used properly. But you also need to know that not all site visitors will have access to your videos as certain video players are not licensed on Apple devices, so, Flash video content won’t normally load for users with an iPhone or iPad. Moreover, depending on your industry and target demographic, the exact number of visitors could be more or less, with increased mobile use among younger consumers.

Videos
Videos