Live chat is basically reactive and proactive. We have discussed reactive live chat in the previous blog and now we shall focus how proactive live chat is beneficial to your company.
This is very similar to walking into a store, having a little browse and then just before you make the exit, you sales associate approaches you and offers help to find out what exactly you are looking for. You get your queries and concerns resolved and you make the purchase making a happy exit. This is what proactive chat works like.
Despite having all the benefits of reactive live chat, proactive has a lot more to offer and it enables you to get the most of your website. Proactive chat is used to engage interested prospects who are reluctant to take the next step and are about to leave the client’s website.
It does not waits for the customers to get frustrated and pissed off at your website and move away to check out your competitor’s site.
The business can also add proactive prompts at the pages which observe more bounce rates. However do assure that the chat does not starts in an intrusive manner.
If done in the correct manner, proactive chat is seen to dramatically increase sales and generate leads from the existing website traffic.
With proactive chat you can target those visitors who genuinely seem to be sales that may bounce off your site.
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