WOM has been there since ages!
No, seriously!
People around the globe have been dependent on the recommendations of their friends, relatives, colleagues and so on for the purchase of a thing as small as a toothpaste. With time WOM has grown as an inevitable aspect of a business’s growth. Hence, every business that wishes to taste success looks for strategies to garner more and more of WOM.
Are you too looking for the same? Here are the best tips to help you increase the number of referrals for your business:
Identify what makes your brand unique:
Every business around the globe that wishes to leverage the power of WOM should start up with this strategy. It should first, solely focus on identifying what makes your it unique. Once it has figured it out, it should them make every effort to capitalize on that.
As a matter of fact, people will love to share your story if you stand out from the crowd. So, give your target audience something that appeals to them and stays in their memory for long. It can be anything like out of the box products or a unique WOM tactic that your audience will remember.
Provide exceptional products and customer service:
See, if you want people to get talking about you, you’ve got to give them a reason to do so!
With that said, it’s imperative that you invest in your merchandise. Offer the best quality products to your customers and also highlight the ways your products are superior to others.
Next comes the turn of investing in the team that represents your brand before your customers. Ensure that you allocate resources for staff training and assure customer happiness. And the best way to do that? Be at their service 24/7 through live chat service.
Identify influencers:
As a matter of fact, the latest marketing trends suggest that influencer marketing is going to be big in 2018! So, it’s time that you put on your detective hats and start hunting for the potential influencers.
Influencers here are those people among your client base and in your professional and social networks, who garner the attention of others without even trying.
Once you’ve identified them, reach out to these influencers and ask for their support to spread a WOM for your brand.
Leverage exclusivity:
This is yet another tactic of increasing WOM for your brand or business. You The basic idea is to offer exclusive access to your product or service so as to create a demand for your product or service just from curiosity!
However, the success lies in making these products and services exclusively for the influencers and not everyone!
Build social communities:
No matter what, you just can’t ignore the power of social media. Every social media platform from Facebook to Instagram to Twitter to Pinterest to LinkedIn and so on has an immense potential to generate insane WOM for your business.
As a matter of fact, when people are part of a community, they’re more likely to spread the word. So, without fail, get people together through events, clubs and so on, to generate word of mouth.
Make use of these clever tactics and make the most out of this amazing marketing strategy called WOM!