Social media has the power to drive the most relevant kind of traffic to your website. It can further help discover qualified leads and hence accomplish effective lead generation. Here are the top five tricks of doing this:
Social media monitoring:
You can monitor the industry trends or the questions and recommendations about your product category or the key phrases that customers use while seeking your help or any other such metric. The basic idea is to listen at the point of need. Social media monitoring can not only help you discover opportunities to help but also boost your lead generation by enabling you to be there whenever your target audience needs you.
Referral campaigns:
You can leverage the power of social media to engage with your customers effectively via referral campaigns. All you need to do is, create compelling offers for both the referrer and the referees. These offers can be in the form of incentives, discounts, gift coupons or anything else. The basic idea is to entice your customers to refer your brand further.
Promoting gated content:
Gated content may be in the form of white papers, webinars, e-books etc that can be accessed only after filling out certain forms. You can use social media platforms such as Linkedin, Facebook, Twitter etc. for the promotion of your gated content. This would direct people to the desired landing page when they click the link in your tweet, Facebook or Linkedin post. Since this kind of content requires people to provide a bit of information about themselves, so, it eliminates unqualified leads possessing a casual interest in your content.
SEO for lead generation:
Yes, SEO is also an effective tactic for a boosted lead generation. You are required to discover and then utilize the most common key phrases in your content, tweets, Facebook messages, Linkedin company page and throughout your website. Thereafter, it becomes easy for the prospects to find your site, hence enhancing lead generation. You can even ask your followers to link to your blog from Facebook or link to your website.
Social media ads:
Social media advertising offers advanced targeting opportunities. The ads intended for social media are capable of getting far more granular in terms of the audience. Thus, you can discover qualified leads and hence improve your lead generation efforts.