Getting a lot of traffic on your website is good. But, visits alone do not mean a successful business. In order to make money, you’ve got to convert at least some of those visitors into customers. In other words, you need a good amount of website conversions. We have listed the best strategies for how to convert your online store visitors into customers:
Design an intuitive website:
An intuitively designed website includes a logical menu, clear calls to action, a clean design, and simple functionality. This requires a thorough understanding of your target audience. This helps enable visitors to complete those tasks as quickly as possible. An easily navigable site makes it easy to convert the online store visitors into customers and hence boost website conversion.
Offer a live chat feature:
Providing a live chat feature on your website is a way of ensuring a 24x7x365 assistance to the visitors and customers visiting your site. When you have live chat agents to resolve the queries of your customers, they are assured of an all-time guidance throughout the purchasing process. As far as the visitors are concerned, a live chat feature on your website can make them return to your website and convert them into customers in the most favorable scenario. Moreover, it enables you to provide an exceptional customer service further facilitating word of mouth marketing that would be highly beneficial for your business.
Price your products appropriately:
For this purpose, you need to monitor your competitors so as to see if your pricing is on target. You don’t necessarily need to compete on price, but if your prices are higher, you need to be ready with an appropriate explanation. In other words, you need to consider your pricing strategy if you want to convert visitors to customers.
Display social proofs:
Displaying social proofs, testimonials and case studies on your site is another powerful growth hacking strategy. Consider putting them on your homepage, your landing pages, your account signups, and your thank you pages. Including social proof on your site provides a reassurance to the prospects such that they are convinced to buy from you.
As a matter of fact, a marketing message is always much more powerful if someone else says it. Therefore, by getting quotes from past customers, you can actually convince the prospects and convert them into long-term customers. These quotes by your past customers can further be elaborated into stories. These stories are then regarded as case studies and usually display the benefits of your product, and details on how the customers solved their problem, along with the quotes. All these social proofs when displayed on your e-commerce website, effectively help in boosting website conversion.
Abandoned shopping cart e-mails:
This strategy involves encouraging customers to register for an account on your e-commerce store and encourage them to sign in on each visit to your store. Thereafter you can offer several solutions so as to reclaim shopping cart abandonment and boost website conversion.
Now that you know where you need to start from, are you ready to go on a website conversion spree?