Live chat provides instant solutions to all your customer queries and concerns in real time. It is blossoming as the most popular and adorable customer service tool at your website.
Software Advice did a study on live chat and demographic and some considerable stats were found:
- More than 56% of the respondents have used live chat at least once in their lives to get the response of their question on a company’s website.
- There were 49% of the respondents who prefer using live chat for on-line shopping while 74% prefer telephone for more convoluted financial solutions.
- Disregarding the nature of the question, 56% of the respondents between the age 18-34 prefer live chat to phone as compared to 27%of the respondents in the age group aged 35 and older.
This however does not relate to the entire population as a whole. Still there were other interesting reasons to see why people prefer live chat. The most common reasons had been convenience and a lack of hold times.
It is very clear from the above stats that the younger demographics were more comfortable getting support via live chat. It was also seen that people were more comfortable and relaxed with live chat support when the purchase is not so important as compared to more complex and financial questions.
However live chat is appreciated by all the age group of people. It is the simplest, easiest and awesome way of communicating with your customer executives at your website.
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