Live chat provides instant responses for your customers. It is there to answer all their queries and concerns and make their shopping experience awesome. In a way live chat satisfies your customers and makes them happy.
2. Buyer Targeting- Combining live chat with your customer relationship tool you are just getting helps to aim at your buyer interests. If your CRM is assisted with live chat, you can tag your customers based on support conversation and also with the help of automated campaigns you can target their particular interests with personalized offers, discounts and content.
3. Increased revenues – with live chat you are sure to see a hike in sales and revenues. Implementing live chat with CRM you also expand the benefit to include future revenue as well. With live chat the agent not only solve the dilemma of the customers but also cross-sell the customers. Your chat team can respond dynamically and also make the customers aware of any on-going sales, discounts or any other lucrative offer, which might be unknown to the customers.
Not only this, the agents also have the potential to introduce other products and services which might match the customers interest.
In this way it is seen that with live chat, you can increase the shopping cart and in turn the revenues for the business.
4. Brand loyalty – Live chat helps you to build brand loyalty as a majority of business comes from your existing customers and live chat is the key to increasing customer retention.
It is also seen that when customers see live chat at your site, they perceive , that you are not a faceless business in the cloud. Also customers stick to the company that offers live chat.