Integrating live chat with your existing CRM you have a real lot of benefits to choose from. Here we are going to focus on the most sustainable benefits that are continuing to provide value over time.
Customer Satisfaction – Customers want to trust you, but if you are not recognizing them, then that trust is nearly impossible to fabricate. However integrating live chat with your CRM assures that the chat agents and the sales representatives are there to interact with customers and have all up-to-date customer profiles and all the past chat transcripts.
This helps your chat agents to give better services to the customers as with the chat transcripts they are aware of the history of the customers if they are return customers.
The chat agents also have the capability to spy on their visitors, they can keep the track of the foot prints of their visitors, as to which pages they have visited, for how long they had been on a particular page and what led them to your site.
With these powerful insights, at times they are aware of the question which the customer is to ask. This also saves the customer from getting frustrated by rehashing his history again and also saves his and the business precious time.
This also lands you with an image of a super hero.
When you are integrating live chat with your CRM, you are also expanding the benefits to include future revenues as well.
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