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The world's leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it's customers are present- social
Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need
Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
This is an era of digitization. Today, you can find everything from a newspaper to books to apparels can online. You don't need to hop stores to purchase something that
What's your idea of brand building?
What all do you think a brand needs to grow?
Well, if you ask us, brand building refers to boosting a brand's equity directly through advertising
As an online business, you realize the importance of an exceptional customer experience. You strive to leverage the omnichannel customer service. You offer an unrivaled customer support using a mobile-optimized website,
Today's customers are in love with omnichannel customer service.
Well, they are more knowledgeable, impatient and concerned about their convenience than ever before! All they demand is a seamless experience
They say- Customer acquisition cost is much higher than customer retention.
That's true but applies only to the businesses that have already established themselves in the lucrative market.
What about the startups?
Every business strives to expand. For that, it requires leads which further require an effective lead generation strategy.
Now, there are a number of tried and tested lead generation strategies but
Firstly, what exactly does an average order value in business mean?
Well, the term can be described as the average dollar amount a customer spends when placing an order in an
Ever since its introduction, there has been much hype around the AI technology. There have been a number of speculations that are mere myths and need to be debunked right