Types of sales promotions – I

1. Reward your customers:

Customers love discounts and stuff like that. Thus, rewarding your customers will help you build a solid base of loyal, long-term customers and it will entice people to shop more at your online store. Providing great customer service is crucial to the success of your business. These days offering a loyalty point system is a popular form of sales promotions.

In this case, the customer can gain points every time they buy and then use their points to get money off future purchases, or if they buy more, they save more.

Loyalty points
Loyalty points

2. Give away freebies:

Giving away freebies not only gives potential customers the chance to test out your product but also entices people to buy your stuff!

Now, the question arises, what to give away as freebies? Well! Branded keychains, bumper stickers, magnets, pens etc. are some options. Customers will appreciate the gesture, feel valued and will think of you whenever they see their branded gift.

3. Add discount to your products:

Offering your products at a price lesser than the regular one is the most popular sales promotion strategy. Adding a discount to your products is possibly the best type of promotion. Customers love to grab a bargain, so it makes sense to offer discounts every now and then to boost your sales. Always consider your bottom line and be sure to not constantly have a sale, as people will just come to expect this as a norm of your business.


4. Offer virtual coupons:

Offering digital or virtual coupons is an effective sales promotion technique that will make the promotion seem more exclusive and will give the customers more of a push to visit your online store. You should send coupons to loyal customers who have spent a certain amount. You could also consider sending coupons to visitors who have experienced bad customer service. This may help convert them back to happy customers!


Digital coupons
Digital coupons

5. Lowest price guarantees:

Price match promise has become one of the most popular ways to promote your brand these days, particularly if you have a lot of competitors trying to leverage the lucrative market. It allows your customers to shop with you and will be safe in the knowledge that if they can get it cheaper somewhere else, you’ll refund the difference and keep your words. There’s nothing to lose for them and it means that you still get to keep a solid, long-term customer base.

Price match promise
Price match promise

What is live chat?

Live chat is referred to as real time conversation between two users via computer. Once a chat

has been initiated, either user can type text by typing on the keyboard and that text shall appear on

the monitor of the other guy. In this way a chat session is established where you can get your

queries resolved by the live chat representatives.

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Why is omnichannel customer service the future of customer support?

Omnichannel customer service

Today’s customers are in love with omnichannel customer service.

The reason?

Well, they are more knowledgeable, impatient and concerned about their convenience than ever before! All they demand is a seamless experience with a brand.

And guess what? An omnichannel customer service provides exactly what they desire. Whether a customer is looking for a replacement part, needs help to install software, or is questioning a surcharge, the impeccable service effectively does it all. Apart from this, there are a number of reasons that prove that an omnichannel service is surely the future of customer service. Read on to know.

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Some more customer service trends that’ll be huge in 2018!

Customer service trends

Customer service will always be a game changer for every business, no matter what scale or size. So, it’s imperative that every business follows the latest customer service trends so as to keep up with the ever-rising customer expectations.

We made you familiar with the top customer service trends that’ll be big in 2018! Here are some more.

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Customer service tools that you can’t afford to neglect in 2018

Customer service tools

Realising the importance of an exceptional customer experience, every business strives hard to provide one.

But do all of them succeed in doing what that?

Well, not really!

The reason? They probably neglect one of the most important aspects of the customer experience improvement strategy- unrivalled customer service tools!

Strange but true!

Everything from customer retention to increased sales can be achieved if and only if the businesses invest in mandatory customer service tools. As 2018 begins, we have put up a list of the most advantageous customer support tools that every business should consider investing in!

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What makes emotional intelligence so critical for the customer service?

Customer service

Emotional intelligence refers to the capability of individuals to recognize their own, and other people’s emotions so as to discern between different feelings and label them appropriately. It is the ability of individuals to use emotional information to guide thinking and behavior, and to manage and/or adjust emotions to adapt environments or achieve one’s goals. Wondering what it has got to do with customer service? Read on.

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Exceptional customer service: Here’s how you can go that extra mile!

Exceptional customer service

What’s an exceptional customer service? 

It’s that smile on your customer’s face when he/ she receives what he actually asked for. It’s all about those brand mentions that your happy customers willingly make on social platforms. It’s the WOM that drives in new customers.

In other words, when you go that extra mile for your customers, they obviously feel valued and wish to appreciate your efforts. And they do it through brand loyalty, WOM marketing and so on.

But how do you push your limits to make all that happen? Read on to know.

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SMS customer support blunders small businesses need to avoid asap!

SMS customer support

Why SMS customer support?

That’s just a tiny question with various answers!

SMS customer support because:

  • It offers a personalized support.
  • It is affordable.
  • Text messages have the highest opening rate.
  • SMS customer service is unaffected by the device type and the network.

In order to leverage all the benefits of SMS customer support, the service needs to be provided in a correct manner! There are a number of mistakes that the businesses often commit while providing this type of customer support. Here’s a list of what all doesn’t go well:

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Chatbots for hotel websites: All that you can expect from the combination!

Chatbots for hotels

Chatbots for hotel websites- Truly a match made in heaven!

With a large section of the population going gaga over the messenger apps today, it has become a bit difficult for the businesses to reach out to their audience. That’s because privacy has become a major concern for the people nowadays. They no more wish to be bothered every now and then and do not feel like sharing huge chunks of personal information with just about anyone!

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Chatbot: A reliable and trusted employee ready to serve you for free!


Not yet created a chatbot for your business? Not quite convinced about creating one? Well, we have some solid reasons to convince you about that!

But first! What exactly is a chatbot and what’s it meant for?

Well, a chatbot is basically a computer program that conducts a conversation via auditory or textual methods. It’s a method of fuelling up your live chat assistance. Easy to create, this highly efficacious program is the best thing you can strengthen your website with. Have a look at what all it can do for your website and business:

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Fuel up your marketing efforts with online customer service communities

Online customer service communities

Online customer service communities are based gathering places where an exchange of valuable information and brainstorming of ideas takes place on a large scale. These communities consist of customers, experts, partners and others. Individuals gather and discuss specific problems and discover solutions. Thereafter, they come up with out of the box ideas to improve a company’s products and services.

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How to embrace a positive attitude in customer service

Customer service

Customer service is a tough profession to opt for. Being a customer support agent is quite challenging owing to the diversity of customers to be served every day. Of all the skills that a customer service representative needs to possessive, it’s a necessity to embrace a positive attitude towards your customers to serve them even better. Here’s how you can do that!

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Self-service: The ultimate future of customer service

Customer service

Self-service is the latest trend in customer service. Customers today, long for instant solutions which are not possible through the traditional methods of customer service. So, that’s where self-service comes into play. Self-service is all about providing the customers with the necessary tools that they’ll require in solving their queries. It ensures customer satisfaction, boosted sales and strengthened long-term customer relationships. This does not end here, read on to know what all it can do for your business:

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Here’s how augmented reality can benefit your business

Augmented reality

Augmented reality refers to the integration of digital information with the user’s environment in real time. This technology uses the existing environment and overlays new information on top of it. Businesses, irrespective of their size can leverage AR to provide exceptional customer experience and differentiate themselves from their competitors. Have a look at the various benefits of AR:

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