Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.
The reason?
Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!
We already made you familiar with the most common lead generation myths in an earlier post. This post will tell you about some more myths that if not debunked may literally render all your marketing efforts futile. Some more lead generation myths that need to be busted right away!
Myth #1: It’s not possible to measure your lead generation success:
You can’t keep a check on how positively your lead generation strategies- seriously?
Where did it even start from?
Rather than a hit-and-a-trial sort of a thing, lead generation is more of an inevitable aspect of a business’s success. So, it’s imperative that the sales team of a business pays close attention to how the lead generation strategies are performing. That’s mandatory so as to keep the metrics and analytics in place and hence make right decisions for the business. Everything from lead generation ROI to customer feedback loop needs to be and can effectively be measured using the appropriate tools.
Myth #2: Fewer fields on a landing page form mean more leads:
You may have heard this statement a number of times. In fact, this myth is religiously followed like a tip!
However, the truth is that the ideal number of fields for a landing page form depends on your ultimate objective. What is it that you want to accomplish using your landing page form?
Do you wish to acquire a large number of leads?
Yes?
Then, you may surely go for a shorter landing page form. However, if your objective is to acquire quality leads, you form needs to have more fields.
Myth #3: Lead generation can only be managed by your in-house team:
This is yet another myth believed by most of the businesses around the globe. They believe having an in-house team to manage their lead generation is far more beneficial. But do you know what the truth is?
I don’t deny the fact that an in-house team can effectively provide a streamlined cooperation between sales and marketing divisions. But believing that it’s the best option is something futile.
So, what’s the best solution?
Well, outsourcing to a specialist can be way more beneficial, especially when a business is struggling with finances and has a small team. Outsourced agencies can actually enhance the productivity of your business by allowing you to focus more of your efforts on the big picture.
Hope, this post has done what it was intended to do, has it?
