Some more lead generation myths that need to be busted right away!

Lead generation myths

Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.

The reason?

Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!

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The coolest brand building hacks you need to know today!

Brand building

What’s your idea of brand building?

What all do you think a brand needs to grow?

Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.

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The art of setting better goals for your customer support team

Better goals for customer support team

You need to take good care of your customer support team!

You ask us why?

Well, that’s because your customer service representatives are the people who understand the needs of your customers. They further let you know the best ways to support them and boost customer satisfaction levels!

So, it’s imperative that you too pay attention to your customer support team and make it easy for them to serve the purpose they are there for. The best way to do that is to set such goals that give your team an understanding of what success looks like and how to reach it. Here are a few useful tips to help you with the same:

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Email marketing: Do you think it’s no more beneficial? Think again!

Email marketing

Do you think email marketing is oh so outdated?

Well, if that’s so, it’s all in your mind!

Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:

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B2B lead generation: The best strategies to garner high quality leads

B2B lead generation

Lead generation is vital for any business around the globe. Leads help a business thrive.

When we talk about B2B lead generation, it’s all about determining target companies, approaching new prospects and garnering qualified leads. However, you need to know that generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are the best and most effective strategies that’ll help you with an effective B2B lead generation:

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Here’s why your hotel website should definitely offer a live chat support

Live chat for hotel websites

Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.

What’s the first thing you encounter when you enter a hotel?

The reception, right?

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Chatbots for banking: The perfect blend for a 100% customer satisfaction!

Chatbots for banking

Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer service channels to the customers is not enough. Businesses should further adjust the expectations associated with these always-on, instant channels. This can effectively be done using chatbots.

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The art of standing out from the crowd that every business should master!

Differentiate your business

In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:

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Chat invitations: All you need to decrease shopping cart abandonment

Chat invitations to reduce cart abandonment

Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.

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Customer support habits that your team should be following religiously!

Customer support habits

Humans tend to develop certain habits throughout their lifetime. The habits inculcated may depend upon the environment one is surrounded with. A workplace is one such environment that causes an individual to inculcate a number of habits. When it comes to customer support, these habits may have an adverse impact in the long run.

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Growth hacking: The best strategies to help you stand out from the crowd!

Growth hacking

Growth hacking refers to the process of rapid experimentation across marketing channels and product development to identify the most efficacious ways to grow a business. It is basically a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hacking aims at building a self-sustaining marketing machine that reaches a large number of target customers by itself and, continues to expand. In order to benefit from this amazing process, businesses need to employ the best growth hacking strategies. Let’s have a look at the best strategies for expanding your business:

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The best tips to handle your customers during the holiday season

Handling customers during holiday season

The holiday season is that particular time of the year when a business can gain unbelievable profits. However, these days the competition among businesses is high and customers have unreasonably high service expectations, especially during the holiday rush. In order to stand out from the crowd and maximize your holiday efforts, you need to consider the following tactics:

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Lead nurturing: Know how you can leverage it for your business’s success

Lead nurturing

Lead nurturing is a single part of the whole marketing process. Lead nurturing is a marketing term used for building relationships with potential clients even if they are not currently looking to buy a product or service. The sole purpose of lead nurturing is to raise a company’s profile in the potential client’s eyes, thus making it more likely that the client will go with the company’s product or service when he/she decides to buy.

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