A lead magnet is an incentive in the form of free e-books, webinars, whitepapers etc. given away to someone in exchange for their email address. It can even be considered as a bribe that marketers offer to potential buyers in exchange for their email address, or other contact information.
A lead generation magnet primarily works through email that is a very personal thing. People do not easily tend to give you their email address without a good compelling reason, even if they like your brand. Therefore, you need to make use of the good-performing lead magnets that add great value to the customer receiving them while satisfying a need or solving a problem for customers. These lead magnets entice the target audience because they provide a much-needed service, important information, directions to resolve a query or some other piece of information desired by the customer.
Wondering what a good lead magnet does? Well, a good lead magnet:
Fulfills your leads’ requirements:
A good lead generation magnet takes care of customers’ requirements. It further makes sure that none of their queries remain unanswered. If your lead magnet doesn’t solve a real problem that your customer has, or if it doesn’t give them something they desire, it will hardly work.
Helps customer achieve what they desire:
It promises and delivers as per the customer’s expectations. An efficacious lead generation magnet also helps them achieve something that they really want, that too easily.
It is specific about its benefits:
An effective lead magnet is not about something general. It is more specific about the advantages it would provide and it is far more efficacious in converting leads.
Includes PDF checklists:
This is because PDF checklists tend to convert really well as they are so quick and easy to digest. On the other hand, e-books or lengthy reports may cause frustration in your prospects.
The lead magnet has a high value:
It has a high perceived as well as a high actual value.
It can be delivered right away:
These days people tend to like instant gratification. Therefore, a lead magnet that can be delivered right away works the best as it is instantly accessible.
It demonstrates your expertise:
A good lead magnet demonstrates your unique value proposition and helps leads turn into customers efficaciously.
Now that you know what all a good lead magnet has to offer you, it’s imperative that you employ one for your business asap!
