Here’s how you can effectively boost your website CRO

CRO

CRO or conversion rate optimization refers to a structured and systematic approach to enhance the performance of your website. The process is all about leveraging the website traffic to benefit your business. It may include anything from changing the color of a CTA button to personalization. The main aim of the process is to boost the conversion rates exponentially. Here are the best practices to boost your website’s CRO.

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How to make the most out of customer testimonials?

Customer testimonials

The most powerful tool that a business can possess today in this highly competitive world is ‘WOM’. However, a lot of effort goes into gaining loyal customers who would be a source of WOM marketing. Once a business gains a loyal customer base, customer testimonials and feedback can then be collected and used in the most appropriate way, so as to make the most out of them. Here are the best ways of doing so:

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Keep your business afresh in people’s mind during offseasons!

Business

For the businesses all over the world, there’s a pattern that depicts the highest and the lowest profits. Wisdom lies in figuring out how your business changes with each season. This is mandatory and can be applied to the existing marketing strategy so as to grow the whole year round. Deploying clever tactics to be in business even when your seasonal business is supposed to hibernate can help with the same. Here’s how it can be done.

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Using live chat for upselling the right way!

Upselling

The term ‘upselling’ refers to a sales technique where a customer is made to spend more by buying an upgraded version of what’s being purchased. It may also mean exposing the customer to other unexplored options. Either way, it’s about convincing a customer to spend more.

However, it’s very important to know the right way and time to upsell. That’s because you may seem pushy if it’s not done in a proper manner. The best way to do it is using a live chat service. Here’s how you can do it:

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Killer customer acquisition tips for startups

Customer acquisition

It has always been said that customer retention is more beneficial than customer acquisition. But that’s the case with the businesses who have already acquired a considerable amount of customers. What about the startups? Well, they obviously need to invest in customer acquisition. However, just doing it blindly won’t help. Smart work can prove to be fruitful in this case. Wondering what smart work means here? Read on:

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How to embrace a positive attitude in customer service

Customer service

Customer service is a tough profession to opt for. Being a customer support agent is quite challenging owing to the diversity of customers to be served every day. Of all the skills that a customer service representative needs to possessive, it’s a necessity to embrace a positive attitude towards your customers to serve them even better. Here’s how you can do that!

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Here’s how you can reduce customer churn effectively

Customer churn

What is customer churn? Well, for any business, it’s no less than a nightmare. Churn rate basically shows how your business is doing with keeping customers by your side. Customer churn may be caused due to inadequate product quality or lack of support or absence of credibility of the business and other such factors. The reasons for customer churn are numerous but the solution to this problem is just one- customer retention! Here are some of the most effective tips for retaining your customers:

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The most effective tips to boost your customer service productivity

Customer service agents

Owing to the not-so-favorable situations, customer service is a crucial field to work in. Support teams often face a lowered morale, burn out and dissatisfaction due to the nature of the job. Dealing with infuriated, agitated and rude customers at times can be quite a tedious task. This may further affect the agents’ productivity. In this article, we have shared some highly effective tips that can help boost the productivity in such situations:

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How to convert customers into brand ambassadors for your business

Business brand ambassadors

The most successful businesses today are the ones with the most loyal kind of customers. This is because when a business has loyal customers, it has a source of word of mouth marketing which is the most powerful marketing tool in today’s era. When the customers contribute towards word of mouth marketing, they may be considered as brand ambassadors. However, it requires quite a lot of efforts to turn customers into brand ambassadors. Here’s all that can help with the same:

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Customer service tips that make your customers feel valued

Customer service

A business can’t exist without customers. It’s imperative that each and every customer is nurtured through the smallest possible gestures. Businesses should strive to go above and beyond to deliver just that perfect blend of appreciation that makes its customers feel values. In this article, we have listed the best possible customer service tips for achieving the same:

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Here’s how communication can effectively benefit your business

Communication in business

Communication is the major factor that decides the quality of a relationship. Especially when it comes to businesses and customers, communication goes far beyond just defining the relationship between the two. It has got to do with various aspects related to the business. Read on to know what all communication can do for a business:

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Best live chat practices that make your customers love you

Live chat

More and more businesses today are installing live chat services so as to enhance the quality of their customer service and boost their profits. But are all of them able to enjoy all the benefits that the service claims to provide? The answer is- NO! In fact, many of them are not even able to make the service discoverable for the customers. This is because they miss out on the right tactics to make the most out of it. We are here to help you with the same. Here are the best practices that will help you leverage the live chat service to its fullest:

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Transform your business with customer journey maps!

Customer journey maps

Firstly, let’s get familiar with what a customer journey map is. It is basically a diagram or several diagrams that depict the various stages customers go through while interacting with a business. A customer journey map is a visual representation of the processes starting right from purchasing to sharing grievances on social media. Customer journey maps are an inevitable part of customer service today. Read on to know why:

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Customer feedback: Clever ways to collect it effectively

Customer feedback

Meeting or exceeding customer expectations is possible only if you know what exactly your customers want. Knowing their pain points helps improve the service quality and boost customer satisfaction.  A customer feedback survey is the best way of knowing about customers preferences, likes, dislikes and hidden requirements. However, businesses need to identify the customer feedback medium that would work best for them. Here are the best ways of doing the same:

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Here’s how you can handle an angry customer over live chat

Live chat to handle angry customers

Customer service is not only about providing an exceptional support to the customers. It’s about looking after all the aspects that relate to the relationship between a business and its customers. The one that’s most noticeable of all is an irate, dissatisfied or angry customer. The reason for his/her fury may vary anywhere from a defected product to a complicated return policy. Whatever the situation be, the success of a business lies in combating such situations in the most effective manner. Here’s all that should be done when you encounter an infuriated customer:

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Here’s why you should consider a live chat and CRM integration

Live chat and CRM integration

A CRM system helps manage the relationship between a business and its customers so as to help the business grow. It actually helps organize the data collected through the interactions between the customers and agents. In addition to this, a CRM also allows tracking the history of all such interactions, whenever needed. And this does not end here! Integrating the CRM system with a live chat service further adds to the efficiency of a CRM. Read on to know how:

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That’s how a live chat service makes all the difference!

Live chat

It won’t be wrong to say that the businesses today, thrive on customer satisfaction. The ones that succeed in meeting or exceeding customers’ expectations are able to benefit themselves to unimaginable extents. Ever wondered what’s common amongst all of those highly successful businesses? They offer a live chat assistance on their websites! Yes, live chat is all that makes a big difference! Read on to know how it does that:

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Empower your customers and enhance the customer experience!

Customer experience

Whether the customer experience was fair, good or excellent is best known to the customer. Empowering them is a way of enabling them to express whatever they feel.

As a matter of fact, the customers today, want you to know what they want and whenever they want. Customer empowerment benefits the customers and the businesses alike. Here’s how you can empower your customers the right way:

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