What if I ask you how’ll you train your live chat agents?
Your response would probably include statements like:
Continue reading “Training your live chat agents: Essentials elements of the training process”
GDPR is a solution to customers’ woes!
The entire world is familiar and “scared” after the latest cases of data breaches.
Well, in today’s era, data breaches are real. Some people with malicious intent steal your data and then eventually mishandle it.
GDPR is one such legal framework, introduced by the European Commission to eliminate such mishaps. This data privacy revolution sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).
Though the European Commission came up with a plan to protect valuable data so as to make Europe ‘fit for the digital age’. However, the regulation was enforced after six long years. Thereafter, it has finally come into force today, i.e. 25th May 2018.
Coming to the application of GDPR, it applies to all the organizations operating within the European Union, no matter what scale or size. The regulation further applies to the businesses outside EU which offer goods or services to customers or businesses in the EU.
As per the terms of GDPR, the organizations have to ensure the following things without failing:
In case an organization fails at doing so, it will have to face certain penalties. They may have to pay fines up to €20 million or 4% of their global annual sales, whichever is bigger.
If an organization has always abided by the respective data protection rules, GDPR won’t be much of an issue. However, for the businesses that have taken data privacy lightly all these years, most importantly the small-scale businesses that don’t even realize they are impacted, GDPR is going to be a real trouble.
GDPR, in no way, doesn’t stop the organizations from serving their customers and collecting their data. However, the businesses need to ensure that they are collecting and storing this valuable customer data on a lawful basis. They further have to ensure that they respect the wishes of people who want to have their data deleted.
The regulation mainly aims at boosting the rights of individuals and enable them to control their data. So, the organizations that fail at providing the desired proofs of proper handling of sensitive data, they are sure to face penalties within 72 hours of the data breach.
Does your organization take good care of its customers’ data?
As a business, taking care of your customers’ requirements and striving hard to enhance the customer experience is a great idea. Further, providing an amazing live chat support so that they can reach out to you in case of queries is a commendable move.
Continue reading “Silly live chat mistakes that may simply shoo your customers away!”
Ever considered adding live chat support on your landing pages?
Let’s first get a clear idea of the landing pages.
Landing pages, according to the digital marketers, are crucial for inbound marketing. These pages are where a business wants its target audience to land, irrespective of how they find them.
Continue reading “Here’s why you should be using live chat on your landing pages”
Facebook is a great place to be individually or as a business! When you take your business online especially Facebook, you get vast opportunities to boost its success. When it comes to lead generation, Facebook has a treasure of options to garner the best quality leads. Here are the top ways to help you with the same:
Continue reading “Facebook lead generation: The best ways to make the most out of it”
There are times when a business’s marketing team is so much into some elements of the marketing campaign that the others are left out. Or there are instances when the team is about to launch a new product and needs more and more new leads. That’s the time when the team needs an assistance from a lead generation agency so as to drive more leads.
Since it takes the right agency to get the desired results. So, it’s imperative that a business chooses the right lead generation agency. Here are the best tips to accomplish the same:
Continue reading “How to hire the right lead generation agency for your business?”
The significance of lead generation for a business’s success is very well known. However, the in-house marketing team for a business often gets too involved in other marketing elements. This causes the lead generation efforts to fail miserably.
So, what to do in such a case?
Continue reading “Reasons why you should hire a lead generation agency for your business”
Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.
The reason?
Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!
Continue reading “Some more lead generation myths that need to be busted right away!”
Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
Well, a normal view today would probably be people totally into their smartphones, isn’t it?
Continue reading “Mobile lead generation: The best tips to make the most out of it!”
What’s your idea of brand building?
What all do you think a brand needs to grow?
Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.
Continue reading “The coolest brand building hacks you need to know today!”
Every business strives to expand. For that, it requires leads which further require an effective lead generation strategy.
Now, there are a number of tried and tested lead generation strategies but the one that stands out is the one using PPC.
Want to know why?
Continue reading “PPC for lead generation: Here’s how you can make the most out of it!”
You need to take good care of your customer support team!
You ask us why?
Well, that’s because your customer service representatives are the people who understand the needs of your customers. They further let you know the best ways to support them and boost customer satisfaction levels!
So, it’s imperative that you too pay attention to your customer support team and make it easy for them to serve the purpose they are there for. The best way to do that is to set such goals that give your team an understanding of what success looks like and how to reach it. Here are a few useful tips to help you with the same:
Continue reading “The art of setting better goals for your customer support team”
Do you think email marketing is oh so outdated?
Well, if that’s so, it’s all in your mind!
Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:
Continue reading “Email marketing: Do you think it’s no more beneficial? Think again!”
Wondering why brand advocacy?
What brand in this whole wide world wouldn’t want its customers to be saying great things about them?
But do you know what’s more delightful than having satisfied customers?
Continue reading “Brand advocacy: How to get your customers promote your brand!”
Lead generation is vital for any business around the globe. Leads help a business thrive.
When we talk about B2B lead generation, it’s all about determining target companies, approaching new prospects and garnering qualified leads. However, you need to know that generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are the best and most effective strategies that’ll help you with an effective B2B lead generation:
Continue reading “B2B lead generation: The best strategies to garner high quality leads”
Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.
What’s the first thing you encounter when you enter a hotel?
The reception, right?
Continue reading “Here’s why your hotel website should definitely offer a live chat support”
Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer service channels to the customers is not enough. Businesses should further adjust the expectations associated with these always-on, instant channels. This can effectively be done using chatbots.
Continue reading “Chatbots for banking: The perfect blend for a 100% customer satisfaction!”
It won’t be wrong to say that people love to get problems solved fast. Receiving an immediate response to their query or issue is a huge confidence booster for them. An efficient live chat software for is one of the many ways a business can do that.
Continue reading “Live chat for sales: Here’s how you should be using it for boosting profits!”
In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:
Continue reading “The art of standing out from the crowd that every business should master!”
Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
Continue reading “Chat invitations: All you need to decrease shopping cart abandonment”