You may ask me: What’s the need to add a personal touch to a business’s live chat support?

Well, that’s because apart from the customers’ obvious needs for which they end up on your website, they also have psychological needs. Every business needs to fulfill these needs so as to turn its website visitors into paying customers! This can be easily done by adding a human touch to its live chat support so as to facilitate warmer customer-agent interactions.

Read on to discover the best tips to personalize live chat interactions:

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