As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
1. Provide your agents with the right tools:
The tools that you provide to your agents play a crucial role in deciding the quality of their service. In certain scenarios where the agents are provided with complex tools, that they are unable to use appropriately, they take much more time than expected to handle calls. This affects the quality of customer service and boosts the call abandon rates. Thus, instead of using five different tools which are for free, consider having a developer create one tool that incorporates all the five tools and is easy to use as well. This will help increase your agents’ efficiency and ultimately lower the call abandon rates.
2. Find the appropriate agents:
Finding the right people to do work can help assure that calls would be handled quite nicely. With all the calls handled well, the time spent on one call should be short and there would be a lot less number in the queue. Thereafter assigning the respective tasks to the appropriate agents will help you be sure that work will be done well and there will be minimal or no delays. This further means that the callers will not have to wait for long time intervals and their calls will be transferred to the agents as soon as possible. Therefore, customer satisfaction would be an added bonus along with a lowered call abandon rate.
3. Make use of the right technology:
Though there is no harm, making use of old tools and old equipments but sometimes these can run slow and affect how agents work. This can, in turn, increase the call handling time and also increase call abandon rate. So, you need to find and use the best, fastest and most efficacious technology. An upgraded, efficient technology helps a lot, especially when you are multi-tasking.
In our previous post, we talked about the importance of FCR for call centers. You are now familiar with the numerous benefits that first call resolution can provide you once you start using it in your organization. Now, let’s look at the some of the effective strategies that can be employed to improve your first call resolution stats:
1. Leverage knowledge database:
In order to boost the FCR rate, knowledge database can be used as a powerful tool. Provide updated, highly informative and quality knowledge databases to your agents. Make sure that the articles in the database should be clear and concise, with good instructions on how to fix the issues. The knowledge database should be efficient enough so that the agents do not have to scroll through tons of unnecessary information.
2. Train your agents and provide them superior analytical tools:
Invest in training your front line agents in all the necessary elements related to your business operations. Properly trained agents can do little even if they do not have good customer service tools and resources at their disposal. To boost the FCR stats further, you can even consider investing in an efficient live chat solution that identifies where the other person is chatting from. You can deploy tools with superior analytics capabilities and knowledge resources that make updating your FAQs and knowledge base easy.
3. Monitor call quality:
Monitoring involves checking call quality, making sure the agents are not being rude and checking that the right processes were followed . In cases where the agents miss an easy FCR, a helpful email should be sent informing them of where they went wrong and what they can do next time. Meetings can be set up in those cases where the agent is making consistent mistakes and the FCR level is far below what it should be.
1. Long term adoption of self service tools:
Showing customers how to utilize self service tools leads to the long term adoption of self service tools which is yet another benefit of co- browsing. It is extremely beneficial when:
i) a company is launching new online tools or updating existing tools or procedures
ii) when specific customer segments are having trouble using online tools
iii) when white-glove service can be provided to top-tier customers.
2. Differential customer service experience:
These days customers ask to co-browse when they contact an agent because they know co-browsing allows them to get help instantly and conveniently. In other words, co- browsing creates a differentiated customer service experience. This exempts the risk of losing customers and results in returning customers. Hence it improves your business performance.
3. Customer service agent satisfaction:
There is a possibility of agents being frustrated when customers articulate issues and agents are required to verbally direct the customer to perform actions online. Thus, providing the agents with technologies such as co- browsing reduces this frustration and leads to an increased efficiency of customer support. Moreover, agents appreciate being given the tools they need to be more efficient and productive so they are able to meet their performance goals.
5. Reduced call handling time and improved efficiency of customer support system:
Co-browse technology helps in the reduction of call handling time. As a matter of fact, the less call-handling time agents will take, the more level of customer service they will provide. Thus, co- browsing promotes efficiency by enabling agents to handle issues more quickly and accurately. It can also be used as a real-time live training tool to help on board new agents and familiarize them with the customer experience quickly and efficaciously. The customers also get satisfied as they get faster resolution and the agents save their time.
1. Ensure relevance between your PPC ad and landing page content:
When online users have queries related to a particular topic or want to know more about a product or service, they search the required information using specific keywords. Also, if your ad is focused on the desired certain keyword or topic, it is expected that your landing page would provide more information about that particular keyword or topic. The users would definitely be turned off if your landing page content talks about everything else except what’s mentioned in your PPC ad. Therefore, your content should be optimized in such a way that it entices landing page visitors to become a lead or a customer.
2. Employ convincing tools to support your ad claims:
For effective lead generation support your PPC advertising campaigns with evidence. This will help you gain the trust of your target audience. You may employ convincing tools such as customer testimonial, slideshows, white papers, and eBooks. these tools could support your claim as a reputable product or service. You can also feature prominently trusted seals from organizations or agencies that will increase your credibility, gain your targeted audiences’ trust, and convert them into long-term customers.
3. Entice your visitors with giveaways:
You may entice your visitors by including rewards and offers that you would give them in exchange for their sign-up information to a blog or newsletter. These giveaways may include webinars, ebooks, videos, presentations and more. Make sure that these rewards and offers are well-designed to give your web visitors something of value that will tempt them to know more about your brand, product or service. Also, it is suggested that you place your offers near your lead generation form, with customized graphics and text that will convince people to make a response to a particular call-to-action.