Live Chat Agent
  • Why LiveChatAgent.com
  • Frequently Asked Questions
  • Pricing
  • Start now
Posted on December 20, 2022 by lcasite

B2B Lead generation

B2B lead generation refers to the process of finding new business customers. It includes various stages such as determining suitable target companies, approaching new prospects and eventual conversion from lead to customers. However, you need to know that generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. B2B lead generation inculcates the following terms:

B2B

Prospects: It is a marketing term used for describing a potential customer. In case of B2B a prospect is a company interested in your product, service or brand. A prospect may not necessarily be familiar with your company.

B2B prospects
B2B prospects

Lead:

It refers to a company which meets the criteria you define as being valuable to generate new business. Leads can be:

i) inbound – generated e.g. through form fills or direct calls made to inquiry about products.

ii) outbound – leads can be classified as ones which sales teams may categorize based on certain conversations they had.

 B2B leads
B2B leads

Customer: 

A customer is a lead that now uses your products or services.

Customers
Customers

Inbound marketing:

Inbound marketing is a technique for drawing customers to products and services with the help of content marketing, social media marketing and search engine optimization. Inbound marketing provides detailed information, an improved customer experience and builds trust by offering potential customers information they value through company sponsored newsletters, blogs and entries on social media platforms.

 Inbound marketing
Inbound marketing

Outbound Marketing:

Outbound marketing is a form of marketing where a company initiates the conversation and sends its message out to an audience. Rather than taking a passive approach, companies actively push their message to potential leads, whether or not these potential leads are actually looking for them at that time. Telemarketing is one such method whereby companies pro-actively call customers to offer their products or services.

Outbound marketing
Outbound marketing
Categories24/7 live chat agents, generate leads from website, live chat agents, live chat for the e-commerce website, live chat for website, live chat support for website, proactive chat for website, Uncategorized TagsB2B lead generation, inbound, lead generation, Leads, Marketing, outbound, products, services

Leave a Reply

You must be logged in to post a comment.

Post navigation

Previous PostPrevious Top factors that cause cart abandonment: II
Next PostNext Strategies for generating B2B leads online: I
<


Sign up for a 7-day FREE trial and start growing your business.

No credit card required. No obligations. Cancel anytime.
Please enter your first name
Please enter your last name
Please enter your work Phone number
Please enter your work email
Please enter your website URL
About us

Established in 2005, Live Chat Agent has been a leading provider of 24 x 7 live chat service to business from varied industries and all over the globe. We excel at lead generation, customer service, and post-sales support chat services.

Our live chat product offers all features that your business will need not only to engage with your audience but also help you generate more leads in real-time. If you do not have someone to take care of your chats in-house, feel free to contact us.

PRODUCT
  • Sign Up for a 7-day Free trial
  • All Features
  • Live chat features for you
  • Live chat features for your visitors
  • Reports & Tracking
  • Get A Custom Quote
  • Why Live Chat?
COMPANY
  • Blog
  • Become a Live Chat Reseller
  • Privacy Policy
  • Terms of Service
  • Cookie Policy
Social Links
  • sales@livechatagent.com
  • Facebook
  • Twitter
  • Linkedin
  • Google
© LiveChatAgent. All Rights Reserved.