Buyer personas: Are you creating them the right way?

Buyer personas

The way customers buy is no more the same. Customers today are smarter than ever. It’s imperative that businesses keep abreast with customers’ interests and buying methodologies. That’s what buyer personas help with.

But wait! Is it that easy to create these personas?

Not at all! In fact, the process is prone to a number of mistakes that are rather considered to be good practices. Here are some of the most common mistakes that render these personas less effective.

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Finding your customers: All that it takes to reach out to your prospects!

Tips to find customers

Nothing comes easy! Especially when it’s about businesses, customers, sales, and profits, you have to give a little to get a lot.

When you own a business, you just can’t sit back and relax if you have acquired enough customers. The uncertainty of this domain can wreak havoc on your business anytime, anywhere! That’s because customers today are fast enough to change their choices and decisions based on the type of experiences they have with businesses.

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Hiring live chat agents: The best tips and tricks to do it the right way!

Live chat agents

Hiring live chat agents is so simple!

Do you feel the same?

If yes, then you are mistaken! Choosing a live chat agent for your company is not just putting a candidate through a writing test and a typing test. It’s a lot more than that!

That’s because your live chat agents represent your business. The way they interact with your customers, assist in query resolution, guide them through the purchase process, clarify their doubts and help in making decisions determines how customers perceive your business!

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That’s how you put up a powerful knowledge base for your customers!

Knowledge base

A knowledge base on your website is a boon for your support agents and customers alike.

You ask us how?

Well, it’s no brainer that the customer service reps have to deal with a lot of queries throughout the day. Also, of all the queries that they have to face, most are simple and repetitive. The time wasted in helping all the customers with similar (and simple) issues can effectively be used to address more critical issues. That’s what a knowledge source can help with.

This implies, having an effective knowledge base is quite inevitable! Here’s how you can create an effective one.

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Chatbot: A reliable and trusted employee ready to serve you for free!

Chatbot

Not yet created a chatbot for your business? Not quite convinced about creating one? Well, we have some solid reasons to convince you about that!

But first! What exactly is a chatbot and what’s it meant for?

Well, a chatbot is basically a computer program that conducts a conversation via auditory or textual methods. It’s a method of fuelling up your live chat assistance. Easy to create, this highly efficacious program is the best thing you can strengthen your website with. Have a look at what all it can do for your website and business:

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Fuel up your marketing efforts with online customer service communities

Online customer service communities

Online customer service communities are based gathering places where an exchange of valuable information and brainstorming of ideas takes place on a large scale. These communities consist of customers, experts, partners and others. Individuals gather and discuss specific problems and discover solutions. Thereafter, they come up with out of the box ideas to improve a company’s products and services.

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How live chat transformed and continues to benefit the real estate sector

Live chat for real estate

As a matter of fact, live chat has made its way into almost every economic sector. Real estate is also one such sector that has evolved over all these years. In fact, most of the real estate businesses today, adhere to the cutting edge technology and have a dedicated website to showcase their offerings, engage with customers and close sales! A live chat service on the website acts as an icing on the cake. Let’s see how.

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Multilingual live chat support: Bridging the communication gap like a boss

Multilingual live chat support

So you want to know why multilingual live chat support? What’s so special about it? Have a look at the facts below.

According to a research, about 74% of buyers are more likely to purchase your product if you offer support in their native language. This especially implies to the businesses that have customers around the globe. When you have customers across different parts of the world, relying on the English language to engage with the customers is not an option.

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Live chat for higher education: Kicking away all the chaos!

Live chat for higher education

Live chat for higher education- sounds familiar? Let’s see what it’s all about.

The admission process in higher education is more of a chaos than an element of excitement. This is due to the complexity of admissions, rising costs and information overload that often drive the prospective students away. Most of the students abandon the website before completing the admission process.

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Live chat fuels up your lead generation like nothing else!

Live chat

Customers are crucial for the existence of a business but it’s never that easy to acquire them! The very first step that needs to be accomplished to build a customer base is lead generation. A growing influx of leads is what keeps a business going in the first place and the best way to achieve that is live chat. Read on to know how.
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Live chat and emojis: A perfect match or a mismatch?

Live chat and emojis

Remember those days when texts and chats used to be about plain text and punctuation? We’ve all been misunderstood by text at some point or the other due to the lack of expressions, isn’t it? Such words that could be polite when used in a face-to-face communication, used to seem boring in a simple plain text. Anyways, times changed, texting saw numerous changes and in came those cute, vivacious and expressive yellow emojis that bridged the gap between texting and in person communication! Do you know these emojis have an important part to play in live chat support as well?

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Consolidate your mobile app for effective customer engagement

Customer engagement

Creating a mobile app for your business is one thing and engaging customers through it is a completely different thing. Just an interesting idea will not help your app break through the noise of the app stores. According to a research, most smartphone users have 40+ apps on their phones and it’s quite easy for your app to get vanished in a highly competitive marketplace. It takes a handful of strategies to make your app succeed in customer engagement.

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