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Tips to increase conversion rate: I

In our previous post, we shared the importance of conversion rate optimization and how it affects your value for your partners and affiliates. So, now you know how beneficial CRO is for any business or site. So, here we are with some tips and tricks that can prove to be helpful in increasing your conversion rate:

1. Competitor analysis:

You need to literally monitor your competitors and every time you go to your competitors and you notice something different, memorize it. Simply explore what your competitors are doing that you are not, what strategies they are using that you are missing out. Consistent monitoring will give you some ideas that you can test on your site. In the most favorable condition, it might help you spot a weakness in their product or approach that you can capitalize on.

Competitor analysis
Competitor analysis

2. Target the right keywords:

It becomes quite annoying if people are searching for something and they land on a page that has got nothing to do with their search term. In order to avoid this, you need to make sure you are using support keywords within your content as well that help the search engines to be sure of what your content is about. You can utilize Google keyword tool for this. By setting up the right keywords at the top of your funnel, you ensure the success of your conversion rate optimization technique.

Keywords
Keywords

3. Employ A/B testing:

A/B testing refers to the process of comparing two versions of a web page to see which one performs better. In order to determine the tests, you should be doing, consider the potential revenue each test may bring, and rank tests accordingly. It’s important to test one hypothesis at a time in order to know which change made the difference. Main things to test include headlines, page layout, navigation, radical change and more. You can use tools such as Google Content Experiments, Optimizely etc for this purpose.

AB-Testing
AB-Testing
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Tips for growing your personal brand: II

It takes time and effort to build and grow your personal brand but it’s worth it. It’s something that can follow you throughout your career. Moreover, it lets people know who you are and what you stand for. Here are some more tips to create a strong personal brand that you can always refer to when it comes to creating materials that support your brand:

1. Strive for perfection:

Once you are done with the identification of your uniqueness and strengths, strive for perfection. Never stop learning about your area of interest, not even if you become the expert in that area. So, all you need to do is read, absorb, and teach.

Learning
Learning

1. Share your knowledge with others:

Other than carrying on the process of learning, teach it and share your knowledge. You can do this through videos, social media, and also by writing both online and offline. This not only convinces people that you know your stuff but also provides exposure to your business.

Sharing knowledge
Sharing knowledge

2. Have a clear picture of your goals:

Prioritize your goals and use your values and priorities as an asset. These priorities and values will guide you both in action and your decision-making process and ensure that you stay on track.

Setting priorities
Setting priorities

3. Design your personal brand persona:

 Your persona can be created by:

i) Identifying your emotional appeal: 

It refers to identifying your personality features and other factors due to which people are attracted to your brand.

ii) Self-description:

It indicates telling who you are and why people enjoy working with you.

iii) Identifying your specialty:

It refers to the nature of your work such as what you do and how you stand out of the crowd. Moreover, what people want you to do also matters a lot in this case.

Creating your persona
Creating your persona

 

 

 

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Tips for growing your personal brand: I

Building and growing your personal brand requires a lot of hard work and dedication. a strong personal brand is a valuable asset to every entrepreneur. Although brands and businesses might be built around ideas, they’re still ultimately represented by people.

1. Research:

This should be the first step of your personal brand building process. The basic idea is to figure out who you are as an individual, as well as a professional. It includes discovering things that inspire who you are as an individual and finding out what others think of you when they hear your name. Make a list of words that best describe your personality, values, and worth ethic. Now, narrow this list down into the words you want to be recognized by. Create a list of your likes and dislikes regarding your brand.  Pay close attention to what people say about your brand on social media platforms.

Research
Research

2. Identify and leverage your strengths:

Identify the characteristics that make you stand out of the crowd and then convince people why you are better than your counterparts. Know the areas of your expertise and leverage them to build your brand. You can even ask others for their views. They can help you discover that one thing which according to them you rock at.

 

Strengths
Strengths

3. Create a virtual platform:

Creating a virtual platform includes creating a website. You will also require social media accounts that represent your brand as these platforms will help you share your voice.

Building a platform
Building a platform

4. Do not fake your identity:

While building your personal brand you strictly need to avoid sugarcoating. Leverage your style and uniqueness to attract the jobs and clientele that you desire. Instead of faking your identity, discover your own style and create a new set of footprints for others to follow in.

Be yourself
Be yourself

 

 

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Outbound marketing strategies to grow your business: II

1.Web syndication:

Web syndication is one of the many, highly effective outbound marketing strategies. It involves a website providing content to an arbitrary number of subscribing websites in order to redistribute it.  In case of subscribing sites, syndication is an effective way of adding greater depth and immediacy of information to their pages, making them more enticing and knowledgeable to users. On the other hand, for the providing site, syndication widens exposure, thus,  generating new traffic for the providing site. It further makes syndication an easy and reasonable form of advertisement. Web syndication is a highly efficacious outbound marketing tactic for promoting your product. as the prospective buyers won’t necessarily arrive at your website at the beginning of their buying journey.

Web syndication
Web syndication

2. Display advertising:

Display advertising refers to advertising on websites. This outbound marketing strategy involves many different formats and contains items such as text, images, flash, video, and audio. It can be leveraged to deliver general advertisements and brand messages to site visitors. When you want to target different demographic or behavioral actions, display advertising can prove to be extremely helpful. All you have to do is, select where you want the ads to be seen by identifying and selecting an online publication where your leads spend time. They are also effective at every stage of the funnel.

Example of display advertisement
Example of display advertisement

3. Re- targeting ads:

Retargeting is a term used for a cookie-based technology that uses a simple  Javascript code to anonymously follow your audience all over the web. Since it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest, so it exempts any sort of extra expense of advertising. Whenever a new visitor comes to your site, the code drops an anonymous browser cookie and when the same visitor browses the web, the cookie will let your retargeting provider know when to serve ads. Also, it ensures that your ads are served only to people who have previously visited your site.

Re- targeting ads
Re- targeting ads
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Outbound marketing strategies to grow your business: I

Outbound marketing is a marketing methodology that tries to reach consumers through general media advertising as well as through in-person contact. Outbound marketing can be carried out in the form of TV advertising, face-to-face meetings, or cold- calling. Through each of these outbound methods, sales leads are generated and then followed up by internal sales representatives.

Outbound marketing
Outbound marketing

Some of the best outbound marketing strategies to grow your business are:

1. PPC ad campaigns:

PPC is a short form for pay per click that further refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of driving traffic and buying visits to your site, rather than attempting to earn those visits organically. Your ads will appear as sponsored results at side or top of organic search rankings with PPC on search engines. PPC is the most efficacious way of drawing attention to the latest content or service offerings. Moreover, PPC ads are highly targeted, so, they can generate very high-quality leads.

Pay per click
Pay per click

2. Direct mail:

Direct mail consists of a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. Direct mail is very effective when it comes to growing a business because it aims at targeted communications. You can actually grab the attention of your desired prospects by leveraging your creativity and the power of your message and presentation. Thus, direct mail is a very direct and powerful way to share your content asset.

Direct mail
Direct mail

3. Tradeshows and webinars:

Events such as tradeshows and webinars provide an opportunity to introduce and define your brand, clarify the solutions you provide and make personal connections with participants. Whether it’s an international trade show or an executive-level webinar, the two-way channel of interaction between customers, prospects, and your company is knowledgeable to them and beneficial for the businesses.

Tradeshow
Tradeshow
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Inbound marketing strategies to grow your business: III

1. Content marketing:

Content marketing is one of the many beneficial inbound marketing strategies that will help you build your business and grow it further in the long run. It is described as the form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to expand and diversify their user base. It is also used to create an online community of users, increase brand awareness and online sales. For this purpose, first, you need to start a blog. Blogging helps you to attract new visitors, gain returning visitors, convince warmer leads and helps keep your users updated. You can even include case studies and customer testimonials into your content marketing plan as it will help convince leads that are further down the funnel. Moreover, creating a content calendar will ensure that you stay on top of publishing updated content consistently.

Content marketing
Content marketing

2. Remarketing:

Remarketing defines the action taken on by companies to reintroduce a product or service to the market in response to declining sales. The company remarkets the product as an advanced version of an existing product or something that has been improved in order to reignite interest and boost sales. Remarketing can be implemented in a variety of ways such as:

i) you can remarket to anyone who visited your site

ii) show specific ad to visitors who went to a certain page

iv) show an ad to someone who has placed items in a shopping cart, but hasn’t yet converted

Remarketing
Remarketing

3. Top- notch landing page:

A top- notch landing page consists of videos or images, testimonials, and trust signals that help improve the conversion rates. Landing page can further be described as a standalone web page distinct from your main website that has been designed for a single focused objective. So, you need to make sure that the landing page is relevant to the call-to-action, such that, whether it be a product page, a form fill-out to download a whitepaper, or a subscription service page, it provides the maximum possible conversion rate.

Landing page
Landing page
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Inbound marketing strategies to grow your business: II

1. Email opt-ins:

An email list is an important aspect of inbound marketing and one of the most crucial factors in building a business and growing it thereafter. Opt-in email is a term used when someone is given the option to receive email and is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is spam. Email opt-ins are categorized as:

i) Unconfirmed / single opt-ins:

Someone first gives an email address to the list software, but no steps are taken to confirm that this address belongs to the person submitting it.

ii) Confirmed opt-ins:

A new subscriber asks to be subscribed to the mailing list, but in this type of opt- in steps are taken to confirm that the address provided belongs to the person submitting it.

Opt- ins
Opt- ins

2. Personal branding:

Personal branding refers to the practice of people marketing themselves and their careers as brands. Personal branding is essentially the process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization and often involves the application of one’s name to various products. When someone starts a business, it’s virtually impossible to separate oneself from that business. So, a personal brand can actually be used to build that business. Brands such as Tim Ferriss’s and Ramit Sethi’s depend almost exclusively on the power of their personal brand.

Personal branding
Personal branding

3. Free guides and reports:

You can actually create advanced guides and give them away for free. You just need to make sure that the guide is relevant to your business. So, you are required to keep your guide as specific as possible, because you are using it to gain a certain type of visitors such as the ones who will convert to become your customers. These guides can actually be used to showcase your expertise in your work and to provide other marketers with valuable information that can help them in growing their business.

Free guides and reports
Free guides and reports

 

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Inbound marketing strategies to grow your business: I

Inbound marketing refers to the technique of drawing customers to products and services via content marketing, social media marketing and search engine optimization. Inbound marketing provides information, an improved customer experience and builds trust by offering potential customers the valuable information they desire via company sponsored newsletters, blogs, and entries on social media platforms.

Inbound marketing

We have mentioned a number of inbound marketing strategies to grow your business:

1. Leverage the power of keywords:

In order to rank higher in SERPs you need to identify the most relevant keywords and optimize your content accordingly. This will help you to successfully gain traffic for relevant keywords if you use those keywords on your site. So, you need to focus on keywords, specifically long tail keywords that are important. Having a quality website and content optimized for SEO ensures that Google’s web-crawling technology is able to identify and index your site’s content to have it appear for free to people searching and rank higher in the search results.

Keyword optimization
Keyword optimization

2. Social media interaction:

This is an era driven by social media. These days, potential customers find companies, follow those companies, and interact with those companies.Since there are real people behind every like and share, so, in order to connect with those people, you need to ask questions, answer questions, respond to tweets, and be a presence. Each of these social mentions provide an opportunity for your business to interact with the mention, thereby increasing its brand image and its reach into other social networks as well.

Social media engagement
Social media engagement

3. Use guest blogging:

Guest blogging is a new way to promote your web blog or website. In this strategy you may post your article or blog on others blog by getting their permission. Guest Blogging is used by bloggers to increase traffic for their blog by posting published blog on other blogger’s blog.

Guest blogging
Guest blogging
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Lead magnets for an efficient conversion: III

1. Demonstration:

In case of marketing, a product demonstration refers to a promotion where a product is demonstrated to potential customers. The sole purpose of such a demonstration is to introduce customers to the product to make them familiar with it in hopes of getting them to purchase that item. The products offered as samples during these demonstrations may be new products, new versions of existing products or products that have been recently introduced to a new commercial marketplace. Basically, the idea is to introduce your offerings, utilize them as lead magnets and demonstrate their capabilities.

Product demos
Product demos

2. Creative contact forms:

Creative contact forms are a better version of contact forms that you offer to customers. They are used to enhance the effectiveness of simple contact forms by using them to showcase your company’s personality. You need to be conversational and inviting to your audience.

Creative contact forms
Creative contact forms

3. Out of the box deals:

You may offer free two-day shipping or deals such as buy-one, get-one-free and much more in order to lessen the purchase anxiety that every customer experiences while purchasing. Since, it adds value to the transaction so it is an effective lead magnet.

Bonus
Bonus

4. Forms gating charges:

Consider gating price and other information if your goal is to target hot leads. Hiding your pricing behind a form can be an effective tactic as this particular form will help filter out unqualified leads, and capturing their information will help you follow up with targeted prospects.

Gating price
Gating price

5. Tests:

Tests or quizzes encourage prospects to measure themselves against your expertise or industry standards. This will give you an opportunity to give feedback and ideas. Also, the prospects will determine their need for your product or service.

Test
Test

6. Limited-time free trial:

Give prospects the opportunity to experience the benefits of your product or service, including a deadline to the offer at the same time. This will make them realize they can’t go another day without it.

Limited time free trail
Limited time free trail

7. Cheat sheets:

They are generally very short and cut straight to an ultra-specific point and can be delivered as checklists, mind maps, or blueprints. Mostly, they are just a page long in length.

Cheat sheet
Cheat sheet

8. Resource list:

A toolkit or a resource list is an easy to consume lead magnet. Depending on your niche, toolkits can be a good introduction for your target audience making them familiar with your products and in most favorable cases increasing sales and building long-term relationships.

Toolkit
Toolkit