The significance of lead generation for a business’s success is very well known. However, the in-house marketing team for a business often gets too involved in other marketing elements. This causes the lead generation efforts to fail miserably.
So, what to do in such a case?
Continue reading “Reasons why you should hire a lead generation agency for your business”
Customers like live chat support but that doesn’t necessarily mean they’ll like your live chat agents too!
The reason?
Well, it takes a certain set of live chat agent qualities to make the customers happy. Read on to discover all that it takes to be an efficient live chat agent.
Continue reading “Live chat agent qualities responsible for a business’s chat support excellence!”
Me: What features should you look for in a live chat software?
You: Pricing, proactive chat, canned messages, co-browsing, video chat, reports, and analytics.
Me: Is that all?
You: *Confused*
Continue reading “Features that’ll help you make the most of your live chat implementation”
Customer centricity, customer empowerment, and self-service are some of the prominent terms in customer service nowadays. These terms are all made effective in the form of a single informative knowledge base using a number of tools available.
Tools like WordPress, Heroic KnowledgeBase, KnowAll etc. allow the businesses to put up the best kind of enlightening content for their customers. However, the tools won’t magically do everything that a knowledge base is supposed to do. Also, the tools can help put up great knowledge base content but there’s still a high probability of things going wrong.
Here’s a list of all the mistakes that a business may be making despite a rigid support from these highly efficacious knowledge base creation tools. Take a look at the most common knowledge base content mistakes so that you keep them at bay: Continue reading “Knowledge base content mistakes that may drive your customers away!”
Gone are the days when live chat used to be an optional customer support channel. The times have changed now!
According to a research, live chat is something that 30% of customers look for, the very instant a query arises. The same research suggests that the percentage grows to an astonishing 62% in the case of mobile users! Also, since the entire world is turning mobile, so this figure is all set to boost to an unimaginable level thus pressurizing the businesses to work on their live chat support.
But, is it enough to have satisfied customers?
Are the customers happy with just a live chat service being provided by their favorite brand?
Well, the answer is a big NO!
Wondering why?
That’s because there are certain leaky points that when exist in a business’s online chat support may simply piss the customers off. Let’s have a look at them.
Continue reading “All that your customers hate about your live chat support!”
It won’t be wrong to say that customer service is one of the most crucial factors responsible for a business’s success. That’s the reason almost all companies try to improve their customer service performance by employing the best strategies. Also, a highly productive support team will be consistent at all times.
Here are the best strategies that the most successful businesses employ so as to maximize their performance in customer service:
Continue reading “Want to take your customer service performance to a higher level? Read on”
The retail businesses around the globe have moved towards omnichannel e-commerce. The reason being- that’s how a retail business can become a great retail business today. Gone are the days when multichannel customer service used to be a fad. The latest way of making the most out of a business, gaining highly satisfied customers and enjoying the greatest business profits is omnichannel e-commerce!
Continue reading “Omnichannel e-commerce: What makes it every business’s favorite?”
An investment in a live chat software is the best decision a business can make. There is a number of benefits that it can enjoy once it has a 24/7 live chat assistance on its website. A business can achieve everything from increased conversions to customer satisfaction but there’s a condition.
Wondering what it is?
Well, the only condition is that the customer support team or the chat support team avoids the most common live chat mistakes. Here’s a list of the biggest mistakes that the chat support agents need to avoid in 2018:
Continue reading “Live chat mistakes your customer support team should avoid in 2018”
Every business fears any kind of negative publicity. However, it’s not at all easy to avoid it. That’s because the customers today are quick enough to blurt out all their grievances publicly. And when that happens, what should a business do?
Read on to know.
Continue reading “Here’s how a business can turn customer complaints into assets”
Why a remote customer service team?
Well, there are a number of reasons:
i) Remote working has grown extremely popular
ii) Employees working remotely feel a sense of having a control over the environment they are working in and hence are more productive
iii) Working while enjoying results in a free mind that boosts the productivity further.
As far as the business is concerned, the reasons may vary from an absence of the office to having team members across time zones so as to respond faster to customers all over the world. Whatever the reason be, there are a number of ways to make the most out of your remote customer service. Read on to know the best ones.
Continue reading “The best ways to manage your remote customer service team”
So, you’ve got a small business with limited staff and resources. You wish to grow larger both popularity wise as well as profitwise, don’t you?
But you find it difficult to run complex marketing campaigns and manage your time efficiently, right?
Well, there’s a solution to all your problems and it’s called- marketing automation! Here’s how it helps your business get the most out of your marketing campaigns and eventually achieve your ultimate goal.
Continue reading “Marketing automation: Know how it benefits your small business”
It’s a no-brainer that acquiring new customers is far more costly than retaining the existing ones. And the best way to do that- a successful customer loyalty program!
As an online business, your objectives’ list may include boosted sales, happy customers, greater brand exposure, lowered marketing costs and so on. What if I say, all of this would be sorted once you pay attention to your customer loyalty program?
No, seriously! A bang on customer loyalty program can help achieve all these goals. All you need to do is, follow these clever hacks:
Continue reading “That’s how you put up a successful customer loyalty program”
Co-browsing literally means being there for your customers when they have a query or are simply stuck somewhere amidst the purchasing process. It’s all about making them feel as if you are there by their side to guide them through online processes.
Continue reading “The ultimate benefits that co-browsing can provide to your business”
Suppose you enter a showroom and you find this well-dressed, well-spoken salesman keen to tell you the ABCs of each and every product present there. He doesn’t even let you tell what you’re there for and literally slaps all the relevant and irrelevant information on your face! How would you feel?
Annoyed, right?
Continue reading “Proactive chat: The best practices that’ll make your customers love you!”
Firstly, what actually does brand-building mean?
Well, it’s the process of generating awareness, establishing and promoting company using strategies and tactics. It is the visual voice of your brand that differentiates you from your competitors. It further convinces people as to why they should choose you.
How do you make your visual voice stand out?
You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
Continue reading “Top brand-building tools that’ll help your business stand out from the crowd”
Why CRM in the very first place?
Businesses today, can leverage the technology so as to collect every bit of information about their website visitors. But what after a lot of data has been collected?
Continue reading “Inevitable elements of a highly efficacious CRM solution for a business”
The world’s leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it’s customers are present- social media! Social customer support is no longer a trend now, it’s larger than reality!
Businesses around the globe turn towards social media following the belief that they can survive only if they are customer-centric! Social media is a place where a majority of the population is and where the brands can make the most out of their marketing efforts. Here are the top benefits a social customer support provides to the businesses leveraging its power:
Continue reading “All that an exceptional social customer support does for your business”
Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.
The reason?
Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!
Continue reading “Some more lead generation myths that need to be busted right away!”
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Continue reading “The best customer segmentation tools for a fruitful marketing campaign”
Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
Well, a normal view today would probably be people totally into their smartphones, isn’t it?
Continue reading “Mobile lead generation: The best tips to make the most out of it!”