There are times when your customers love your business with all their heart. Then there are times when they are disappointed with you. The worst case scenario is, your long-time customers leave you and stop buying from you! It’s shocking but it’s true.
Do you know what causes all of this havoc? Read on to know.
Your business website is a headache for them:
Being an online business, you need to realize that your website is the backbone of your business. With that being said, it’s imperative that you make it easy for your website visitors to navigate through numerous product images, descriptions, reviews and stuff. In other words, you need to streamline right from the homepage till the checkout process. If you fail to do that, you’ll have nothing more than an abandoned site and deflated sales.
Your negligence towards their complaints:
Whenever consumers face queries, they try to reach out to the company. The worst scenario may be a lack of online customer support, an absence of live chat assistance. If that’s not the case, it may be the bad attitude of the customer support team due to which a complaint may go unnoticed, a lack of or an email may be left unanswered. In order to curb this problem, make sure that the queries are acknowledged and fixed as soon as possible.
You forgot to nurture your customers:
According to a research, 68% of people stop buying from a business because of a perceived lack of caring expressed by your company! That’s because businesses often fail to follow up once the sale has been made. This only makes them feel like trash. So, it’s important that you show that you care whenever they return and buy from you. Make sure that you always be in touch with them and make them feel appreciated.
They found someone better:
When you do not believe in stalking your customers and competitors, that’s what happens! Your competitors simply make the most out of your weak points and offer something better to your customers. It may be better on price, quality or some other aspect. The only way you can keep the loss of your customers at bay is by constantly monitoring the performance of your business, growing trends in your respective market and the ever-changing needs of your customers.
You probably took the follow-up part way too seriously:
Nurturing your customers is necessary for the growth of your business. However, that doesn’t mean you’ll intoxicate them with your overdose of emails, catalogs, and social media messages. This would not only irritate them, it will simply make them shut you out. So make sure that you follow up but in an appropriate manner and routine.
Avoid all these practices so that the customers love your business and never feel a need to move on!