Live Chat Agent
  • Why LiveChatAgent.com
  • Frequently Asked Questions
  • Pricing
  • Start now
Posted on September 10, 2022 by LiveChatAgent

SMM trends 2018: All that businesses need to focus on!

Social media has been a rage, ever since its introduction. Businesses encounter and follow a number of trends each year so as to communicate with their customers in the best possible manner. As 2017 comes to an end, the social media platforms will create some more disruption. The reason being a number of new technological advancements that are sure to go mainstream. Since it’s always a good idea to keep up with the latest trends, let’s have a look at the SMM trends that are going to be big in 2018.

A personalized shopping experience on messaging platforms:

Why messaging?

That’s what you may be thinking, right?

Well, according to the statistics, around 2.5 billion people use messaging platforms globally. This ever-growing fondness for the mobile technology is will drive the businesses towards the messaging platforms in an attempt to communicate with their customers in a much better way.

In 2018, Artificial intelligence, voice assistants, and chatbots will come together and enable the business to offer personalized shopping experiences on messaging platforms like WhatsApp and Facebook Messenger.

Influencer marketing will be all the rage:

Influencer marketing is going to be the next big thing for the businesses in 2018.

Celebrities, political leaders and other people with authority, ability, or platform to influence a definite audience will continue to be an asset to the brands worldwide.

Influencer marketing will not only be limited to Instagram, Facebook or Twitter posts. It is believed to team up with video marketing trends so as to provide the best results. YouTubers will continue to form one of the most powerful influencer networks in the social media world.

Chatbots will take customer service a step further:

Customer service has always been the most important concern for the businesses worldwide.

The reason?

It’s the customers that decide whether a business goes further or get burnt and buried down right where it started!

According to the latest SMM trends, chatbots are sure to dominate customer service in 2018. Chatbots like the ones that Facebook Messenger offers are efficient enough to interact quickly with a business’s audience in a way that feels personal. Also, since the customers today are in awe of personalization, the bot trend for customer service is the need of the hour as it enables the brands to send personalized content directly to users.

Quality and user-generated content:

So far you must have heard- Content is the king!

Do you know what the latest quote goes like?

Well, it suggests- Personalized and quality content is the king!

Sharing personalized or user-generated content is yet another powerful SMM trend for the coming year. Brands are using such content to better engage their followers.

In addition to personalization of the content, focusing on the quality instead of quantity is something that’ll benefit the businesses in the upcoming year. This SMM trend is sure to pay off big time in awareness and sales to all the businesses in 2018 and thereafter.

Ephemeral content will continue to be loved by all:

All of us are familiar with Whatsapp, Facebook and Instagram stories that get lost in 24 hours. That’s what we call ephemeral content. Such type of content is yet another SMM trend that’s going to make it big in the upcoming year.

Ephemeral content allows the businesses to be more authentic and display high-quality content and stories for more real-time content. Since the content is lost within hours so it creates a sense of urgency. As a result, the followers take fast action and marketers gain from it and that’s what makes it a new favorite for all the businesses.

Now that you know the most influential SMM trends of 2018, try focusing on them more than anything else!

Categories24/7 customer support, business, improve customer support, increase website conversion TagsSMM for business, SMM trends 2018

Leave a Reply

You must be logged in to post a comment.

Post navigation

Previous PostPrevious The most successful ways a business can employ to educate its customers
Next PostNext Customer appreciation: The best ways to make your customers feel valued!
<


Sign up for a 7-day FREE trial and start growing your business.

No credit card required. No obligations. Cancel anytime.
Please enter your first name
Please enter your last name
Please enter your work Phone number
Please enter your work email
Please enter your website URL
About us

Established in 2005, Live Chat Agent has been a leading provider of 24 x 7 live chat service to business from varied industries and all over the globe. We excel at lead generation, customer service, and post-sales support chat services.

Our live chat product offers all features that your business will need not only to engage with your audience but also help you generate more leads in real-time. If you do not have someone to take care of your chats in-house, feel free to contact us.

PRODUCT
  • Sign Up for a 7-day Free trial
  • All Features
  • Live chat features for you
  • Live chat features for your visitors
  • Reports & Tracking
  • Get A Custom Quote
  • Why Live Chat?
COMPANY
  • Blog
  • Become a Live Chat Reseller
  • Privacy Policy
  • Terms of Service
  • Cookie Policy
Social Links
  • sales@livechatagent.com
  • Facebook
  • Twitter
  • Linkedin
  • Google
© LiveChatAgent. All Rights Reserved.