What’s your idea of an exceptional eCommerce customer experience? A well-designed website, easy navigation, killer content, easy checkout process and stuff?
Well, there’s much more that affects customer experience today. The eCommerce customers today are smarter than ever and highly impatient. Businesses have to strive hard to impress them as their success is no more ruled by just the product and service quality.
It’s the customer experience that plays a major role in deciding the customers’ perspective of a business today. Here’s all that helps enhance the experience and place the business in a win-win situation.
Provide a seamless website experience:
As mentioned earlier, a seamless website experience is mandatory for an eCommerce store. So, make sure that you provide an exceptional experience across all browsers and devices. Have an optimized mobile eCommerce store so that you do not miss out on any of your mobile customers. Consider shortening the number of steps required to go from landing page to order confirmation. Further ensure that the site is super easy to navigate and the checkout process is not at all complex.
Leverage visual content to enhance customer experience:
Add relevant and appealing images instead of plain texts in your content so as to capture your visitors’ attention and motivate people to shop with you while you educate them. Make the most out of the visual content by captioning the images appropriately. Let your graphics speak for you, convey your idea in an efficacious manner and also stir their curiosity to get to know it more.
Make use of AR technology:
AR or augmented reality barged in as a revolution in the eCommerce industry. It takes the online shopping experience further by allowing the customers to interpret what an item would feel like in their hands or look like in their home. Augmented reality takes the customers’ imagination a step further and makes them feel more certain and satisfied about the product that they are about to buy.
Showcase curated collections:
Dedicate a section on your eCommerce site to showcase curated collections suggested by experts. These bundles curated by the experts help guide the customers. They further help save their time that would otherwise be wasted browsing the entire site. The process is more like upselling, the only difference being that the product combos are suggested by the experts themselves.
Be there for your customers 24/7:
Whether it be an issue with the product description or the payment procedure, customers may get stuck up at any point. Whenever that happens, the customers are going to be more emotional and you wouldn’t obviously want them to leave negative reviews on those social platforms, isn’t it?
So, make sure you offer a 24/7 live chat support and an all-time customer support to your customers.
Now that you know the best ways to enhance your eCommerce experience, what are you waiting for?
