There was a time when e-commerce boomed into our lives and transformed everything. Shopping for just about everything that too from the comfort of our home became so much easy. Adding up to the convenience came in mobile e-commerce which is an evolution of traditional e-commerce such that it can be accessed using handheld devices.
Just like having an e-commerce site became more of a necessity for the businesses some time ago, mobile e-commerce has become the need of the hour. It’s more like a competitive advantage, sales booster, customer loyalty builder and a lot more!
However, it’s not that easy to make the most out of this technology. There are certain elements that are inevitable when working with mobile e-commerce. Read on to know what they are:
A unique logo:
The very first necessity of any business or brand is a logo. It is the identity of the brand. Create a remarkable logo that gives an idea of what your brand does. Your brand logo should define your business in the most efficacious way and should be capable of instilling trust amongst all your potential customers. Your e-commerce logo should be easy so that your customers can remember it and unique so that you stand out from the crowd.
Precise content:
Mobile e-commerce is all about providing product descriptions that are up to the mark. The content for mobile e-commerce should be capable of answering customer questions as precisely as possible. The content should include nothing more than the most important elements like a quick product description, options, availability etc. Always remember, when you are designing for mobile, less is more.
Responsive design and easy navigation:
‘Mobile e-commerce’- The name itself suggests that it be designed for handheld devices. No matter what device your website visitors use, they should be able to read whatever’s there on the site. They should be able to use the buttons and surf through the available options without zooming the screen in and out. Your website users may be on the go and they may not make a purchase right then and there. They may use some other device when they return, so, ensure that you’ve made transactions equally simple across all devices.
24/7 customer support:
Make sure that you never lose out any sale due to unanswered queries. Make it easy for your potential and present customers to reach out to you. Put up a live chat assistance on your site and social media pages, mention your email and contact information so as to let them get rid of all their problems that too in a timely manner.
An exceptional checkout process:
This is an inevitable element in your e-commerce website. If you do not have a good-checkout process for your mobile e-commerce, you may simply lose a number of sales opportunities. No matter how good your product is or how much the customer loves it, if the checkout process is a headache, the customer is gone. So, it’s almost inevitable to succeed without a good checkout in place.
Mobile e-commerce security:
When it comes to buying online, it’s quite obvious that the customers have trust issues regarding payments. So, it’s very important that you make your mobile e-commerce website legitimate and secure, with appropriate links to your data policies. You can secure your website by switching it to HTTPS, providing social logins and offering multiple payment choices the purchases.
Make sure that you do not miss out on any of these elements when working on your mobile e-commerce website.
