Lead generation refers to the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. A business may acquire leads from a number of sources such as through personal referrals, through telephone calls or advertisements and other means. Surprisingly, businesses can even leverage the live chat feature on their website for this purpose. Let’s see how that can be done:

Opting for fully equipped live chat software:

These days, you have numerous live chat software to opt from. All of them offer a variety of useful features. While choosing a live chat software for your website, you have to see if it contains the following features in addition to the vital ones:

i) metrics tracking feature

ii) transcript recording and storing feature.

These features help in lead generation and enable you to make better business decisions.

Track and analyze your live chat data:

Once you’ve opted for a live chat software with the above-mentioned features, you can leverage it to benefit your business. You can use it for monitoring visitor behavior, delivering more personalized services, and offering discounts so as to increase the probability of conversion. In other words, live chat’s analytical capabilities help produce meaningful data that companies use to better understand their customers and hence improve lead generation.

Leverage chat archives for lead generation:

You can actually use your past chat transcripts from chat archives for stimulating lead generation. Using this method, you can easily acquire the contact information of those visitors who seemed interested in your products or services.

Make use of proactive chat:

Proactive chat refers to dropping a chat invitation exactly at the moment when a visitor may need help. Once you offer a live chat feature on your website, you have to make sure that you are able to respond quickly. Proactive chat sessions use a rule-based auto chat invitation feature that can help target leads who may require a final push to make a purchase.

Integrate live chat with Salesforce:

Salesforce CRM allows you to follow up on selected leads using email marketing programs. It also helps create leads or other contacts in your agent console. The system can further be set up for lead generation after the chat has ended.