The most prominent factor with live chat is adding a human factor to your website. With this personal touch of having a real time conversation makes it simply admirable. It is very convenient for the visitors at your site to simply get their queries and doubts resolved by just indulging with the live chat representatives.

There are basically two types of customers who go for live chat.. the first are the potential buyers who have simple queries about the products. Like they face trouble in finding a specific item on a given website, or they just want to know more about product specifications or simply want to compare products.

These decisions impact a lot on purchase decisions. In fact it has been witnessed that more than 38% of on line customers take their purchase decision after having an interaction with the live chat agent.

The other type of customer who use live chat are your current customers. The most common reasons of them using live chat are their requirement of wanting to know the status of their order, or any sort of questions related to return policies.

Live chat has another major advantage as it also gets you the feedback of your customers. Your loyal customers can also make and give suggestions which can create a room for improvement in your business thus escalating your revenues and your customers satisfaction too.

For example if you are having a SaaS business, and anything goes out of place, live chat gives you an immediate view of the problem from your customers perspective.

The implementation of live chat is also a job of few minutes. A bunch of integration’s are ready for the most commonly used e commerce and content management systems. It is no doubt very cost effective.

So simply incorporate that incredible gadget at your site.

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