Customers love it when they are valued and the businesses that realize this strive their best to go above and beyond to make them feel so. Customer satisfaction today doesn’t just depend upon the quality of product or service. The efforts that a company makes to make its customers feel important to provide several other fruitful outcomes like customer loyalty, WOM, boosted brand recognition and a lot more. Want to know how it can be done? Read on to know:
A customer may reach out to you through any of the channels provided by you. He/ she may either mail you or send a message on social media. Also, the reason for contacting may be an issue or a query regarding any of your product or services. Make sure that you respond to these queries in as short time as possible. Responses that you send minutes (or even seconds) after a customer makes them feel that you respect them enough to show a sense of urgency.
Dig deep into your customers’ interests, preferences likes and dislikes so as to learn as much as you can about them. Consider collecting data on customer demographics and psychographics to determine the demands of your customers. Thereafter, you can tailor your products and services to fulfill their requirements.
Listen to what your customers have to say:
Customer feedback needs to be valued. Whether it’s positive or negative, either way, it’s a gift for a business. When the customers take the time to provide feedback businesses should ensure that they listen to it properly. These feedbacks can actually help you know the concern or issues that need to be addressed. Also, accepting feedback is a way of allowing customers to state their opinions before you.
For every feedback, your customers provide or every service the avail, show them that you are grateful to them. You can send out handwritten thank you notes or company branded swag or something like that so as to make them feel valued. It helps convince them that you really care for them.
Who doesn’t like surprises? Your customers love it when they receive unexpected gifts from you. Thus, sending them occasional updates about the products you plan to launch or free webinars, newsletters or other such goodies can help make them feel special and build long-lasting relationships.