Businesses nowadays know the power of live chat. They leverage it for boosting their profits as well as customer satisfaction. Though employing a live chat feature on your website is the best thing you can do to your business but it is equally important to choose the right live chat software. Here, we have mentioned the most important features that you should look for when choosing a live chat software for your site:
Live chat is an inexpensive way to provide the attention customers demand, but it’s very effective at carrying out this task. While selecting a live chat software for their online website, businesses first need to assess their requirements. There are some software solutions that provide basic features at a very low cost per single user while others provide ample amount of scalable features and follow a monthly billing model. Therefore, a detailed analysis needs to be carried out as to which solution provides the better ROI and meets the desired needs.
Proactive live chat:
This feature refers to a mechanism that sends invitations for initiating a chat with your website visitors anytime and anywhere. These invitations may either be images or small live chat windows with short custom messages. This feature actually helps you to have a solution for a query even before it arises.
Offline customer assistance:
Consider opting for live chat solutions that ensure easy integration with mobile web browsers and are compatible with any phone. An offline customer support feature allows sending a text message to the operators when they are not online. The operators are directly connected to customers through a mobile web browser when they click on this message.
Tracking and analytics tools:
An efficacious live chat solution includes robust reporting tools and free web analytics. These analytic tools provide analytics that measures several aspects like the total amount of time spent by your website visitor on each chat, the overall activity of your agents, conversion tracking, a track of transcript reports, monitoring chat history and other such parameters.
This is an era of mobile communication. A majority of the population today accesses the web through mobile. So, it is important to opt for a mobile-optimized chat feature. Website visitors who are surfing your website from their mobile phones or tabs can instantly access your site and services through a mobile chat. This feature also enables your agents to chat with the website visitors through social media platforms.